Data and Quantitative craft skills training course

How good (and how up to date) are your data skills? 

This intensive two-day course will enable you to embrace and explain the numbers on your business. It will give the confidence to back up your recommendations with data, create persuasive number-based presentations and get to grips with the all the different sources of quant research and data that Planners have to deal with now. This training is designed to address any quant research skills gap you may have and give you the tools to help ensure that people listen to you more often.

Do you expend a lot of energy trying to measure and understand social media?

Do you know how to prove your campaign’s been effective, and can you really defend it?

Do you think you would be better able to sell in your strategies if you knew how to manipulate data and quantitative research?

Do you know how a TVR compares with a YouTube hit?  Can you explain the comparative value of these numbers?

Tutors are Quant guru David Alterman, Partner at the Nursery and Merry Baskin. £875. More details

We have a rigorous calendar of training events for 2013 – and more new courses to be announced shortly. Prices are shown net of VAT.

Planning Leaders of Tomorrow – Starts again in Autumn 2013

We are currently  running our immensely popular seminar-based programme for aspiring Planning Senior Managers. It’s a unique combination of expert teaching, group work and personal executive coaching – a perfect merging of the ‘harder’ and ‘softer’ skills required for effective leadership. To be repeated in the Autumn – Speak to Alison for more details £895.  More details

Understanding Data in an Evidence Based World – 10th and 11th July 2013

A two day course which will give you a fantastic grounding and grasp of how to use and analyse data and research in all aspects of a planner’s job. Two days intensive training in the latest on quantitative research philosophy and skills required by planners. At the end you will have gained the skill needed to handle quantitative research studies confidently. You’ll learn about the basic quantitative ideas, philosophy, and protocols — including tracking studies, U&As, test markets, social media analysis and quantitative advertising research. By lectures, group discussion, exercises and Q&A you will glean the quantitative research essentials for planners. It will give you the skills you need to face any client and any situation with confidence.
Tutors are Quant guru David Alterman, Partner at the Nursery and Merry Baskin. £875. More details

Strategic Thinking – Autumn 2013 (Dates TBC)

Two-day APG course for junior and middle-experience people: planners, account handlers, researchers. It will arm you with a set of strategic principles, tools and techniques that you can apply to just about any marketing situation or brand. Strong strategic thinking enables planners to earn and keep a place for their agency and sector at the top table when advising clients. £875. More details

Conversion Course – 30th Sept/1st October tbc

A good way to find out more about Strategic Planning and prepare yourself for a career move into this discipline. It’s specifically for people in the communications field who are not currently planners but think there might be ‘a planner inside trying to get out’; and for people in related fields who might want to cross over into the world of strategic planning for communications. £875.  More details

Training Network – Starts again 4th November 2013

Held at Google, this is the training course for trainee and young planners finding their feet in the world of Planning and looking to sharpen their skills by learning from some of the great Planning practitioners of the moment. You will work together on a live strategic project and start to build your network for the future. £550. More details

The Dynamics of Business – 7th October

This is a new APG Training Course for Senior Planners who need to have higher level conversations with senior clients. It is designed to give real insight into what drives client decision-making. During this interactive one-day course you will get to grips with the the basics of corporate accounting and reporting, corporate strategy, and the dynamics of business at a senior level. The tutor is Rachel Murphy who recently taught a seminar on our Planning Leaders of Tomorrow course. The feedback about both the content and her teaching skills was so excellent that we have designed this course with Rachel to give more people access to the training. Understanding the world of financial decision-making will make a fundamental difference to how you do your job and how you approach and advise your clients. £620. More details

To book: email alison@apg.org.uk stating delegate name, job title and email; which course; whether firm or provisional booking.

Other regular APG training will also be available, including the Creative Briefing course and the Quantitative Research course. New courses will include Global Planning Skills.

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