Pictures from the 2011 Creative Strategy Awards in Association with Google

Posted on 20 October 2011 by APGhq

APG Awards 2011

[EVENING MEETING] 18th October 2011 Jon Leach on the Mathematics of Creativity (and How to Double Yours)

Posted on 17 October 2011 by APGhq

Jon Leach on the Mathematics of Creativity (and How to Double Yours)

Is there a formula for successful creative meetings?
How can maths explain the impact of both the Andrex Puppy and Michael Winner (and not the Millward Brown kind of maths either)
How do numbers explain creative tension and successful creative pairings?
And do good ideas have geometry?

You may not have pondered questions such as these. But Jon Leach has. Currently Head of Planning at Bell Pottinger Group, Jon has spent 25 years as a Creative Strategist in advertising and PR, including Head of Planning at the legendary HHCL and Partners. He aspires to be like Malcolm Gladwell but with more maths (and less hair) – and to that end he’s writing an entertaining book/blog/series of pamphlets on the mathematics of creativity.

And he will share some of his findings with us at the APG Evening Meeting on Tuesday 18th October.

If you’d like to attend, e-mail alison@apg.org.uk

And to find out more about the Mathematics of Creativity, visit http://patternrecognition.typepad.com/

- – -Date and time: Tuesday 18th October, talk at 7pm, refreshments from 6.30.

Venue: Holiday Inn London Bloomsbury, Coram Street, WC1N 1HT (Booker and Turner Suite), nearest tube Russell Square. MAP SHORT URL: http://g.co/maps/6pbe7

Booking: APG members no charge. Non-members 10pounds at the door.

- – -