Training Network began Monday 28th January and will repeat in the autumn starting Monday 4th November and running for 6 weeks.

If you are booked on the course, you will need to be at Google HQ for 5.45 as the course starts at 6pm.  The address is:

Google UK Ltd
1-13 St Giles High Street
London WC2H 8AG

You’ll learn from some of the top planners in the industry, who will provide you with key insights into the fundamental aspects of account planning. The course is ideal for junior planners new to the industry, for those aspiring to be planners and for those joining planning from other disciplines. It’s also an excellent way of getting to know your peers. Courtesy of Google, we’re running the course in their Google Auditorium.

There’s a session every Monday night, 6-8pm, from 4th November. The cost is £550+vat which covers all sessions and includes one year’s APG membership.

To book, email alison@apg.org.uk stating whether firm or provisional booking and give name, job title and email of each delegate.

The course consists of six nights of speakers covering some of the most important aspects of a Planner’s job. On the first night you will be briefed on a new business project and put into teams to work together over the six weeks to create a presentation for the final judging panel.

Working sessions will take place after the talks and senior planners will be on hand to mentor and help teams with their thinking and with working together.

Session one:  How to have ideas and Project Brief.  Craig Mawdsley, Chief Strategy Officer, AMV BBDO (and APG Chair)

Session two Developing a great Strategy. David Hackworthy, Strategic Planning Partner, The Red Brick Road

Session three: Briefs and Briefing. Kate Waters, Partner, Now

Session four:  Effectiveness: how to showcase the value in what you create. Neil Godber, Strategy Director, BBH

Session five:  The new world of Planning: Integrating digital and social media. Tracey Follows, Chief Strategy Officer, JWT

Session six: What creatives want from Planners Dave Trott, Partner CST The Gate

Session: seven:  Monday 9th December Presentations night – judging panel will include a Client and Course Tutors

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