|
The Account Planning Group exists to promote and celebrate excellence in creative thinking.
We believe that creativity is the key to differentiated, successful brands. The emphasis is on creative, rather than merely disciplined, buttoned down thinking.
We argue that if exciting ideas govern a brand and its communication, that brand or business will enjoy greater success.
We believe that the planning discipline can be applied to any and all marketing and communication issues and channels.
The APG champions new thinking by enabling new publications on the subject of planning, and celebrates the practice of excellent planning in its biennual Creative Planning Awards.
The APG is a not-for-profit organisation run for and by its membership.
|
|
The APG
- encourages the sharing of best practice and innovation in planning techniques through training and stimulus events
- encourages dialogue among its membership of over 600 strategic thinkers and provides a 'home' for planners, representing the interests of the planning community
- aims to broaden the pool of talent attracted to the discipline and works to raise the profile and perceived worth of planning within the broader commercial community.
Click here to view our Constitution
We also think that planning is supposed to be interesting and fun. And being in the APG should be too. Let us know if it's not working for you.
|
