11th October 2007 - the second annual APG Battle of Big Thinking at The Royal College of Physicians in London.

Everyone talks about big thinking leading to big ideas – these are the magic ingredients which make brands and products relevant, clear and memorable.

The APG Battle of Big Thinking, in partnership with Campaign, will celebrate thinking like this.  We’ve invited more than 20 of the biggest thinkers in their fields to talk about the latest, newest and biggest things going on in their worlds.   Our speakers are top practitioners from marketing, planning, research, media, new media, design and green issues.  Their views are the closest you’ll get to an accurate benchmark of excellence in these key areas.  

The Speakers:
--Chairman--
Malcolm White, Founder, Krow and Chairman, APG
--BIG Marketing Thinking-- 
Fru Hazlitt, managing director, GCap London;
Chris Moss, chairman, the Number 118 118;
Jim Hytner, group brand and UK retail banking marketing director, Barclays
--BIG Planning Thinking--
Richard Huntington, adliterate.com
David Golding, outgoing planning director, Rainey Kelly Campbell Roalfe / Y&R
Dylan Williams, strategy director, Mother
Cameron Saunders, head of marketing, digital channels, Channel 4
--BIG Research Thinking--
Joel Levy, director of strategy and research, Penn Schoen & Berland
Rory Sutherland, executive creative director and vice-chairman, OgilvyOne London; vice-chairman, Ogilvy Group UK
Geoff Payne, senior partner, Thinktank
--BIG Media Thinking--
Morag Blazey, chief exectuve, PHD Group
Pru Parkinson, strategic planning director, Starcom MediaVest Group
Phil Georgiadis, chairman and chief executive, Walker Media
--BIG Design Thinking--
Richard Murray, co-founder, Williams Murray Hamm
Mary Lewis, partner, Lewis Moberly
Vicky Bullen, chief executive, Coley Porter Bell
--BIG New Media Thinking--
Simon Waterfall, co-founder, Poke
Tim Brooks, managing director, Guardian News & Media; director, Guardian Media Group
Teresa Pereira, European trade marketing director, Yahoo!
--BIG Green Thinking--
Dr Chris Brown, head of ethical and sustainable sourcing, Asda
John Sauven, director, Greenpeace

Each will take the stage for 15 minutes  – maybe less, but never more. Then, using interactive technology, the audience will vote on who is the biggest thinker in their field.

Who should attend?

Agency people and clients from all disciplines will find the day valuable.  This is the way to find out about the latest thinking across a broad range of fields in just one day.  Here's an email from one of the delegates last year: "Hi, I attended your Battle of Big Thinking day, I thought it was by far and away the most valuable day I've spent out of the office for years and years."

Prices:  bookings before 8th August 2007 -- APG members £550; non-members £630.  After 8th August -- members £570; non-members £650.  (add VAT to all prices, non-member price includes one year's APG membership) 

Last year’s Battle of Big Thinking was a sell-out, so book early to ensure you get a place this time!

www.battleofbigthinking.com