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evening meetingsAPG Evening Meetings Refreshments beforehand at 6.30pm, start at 7, all over by about 8.30. We intend that in 2009 our evening Meetings will continue to stimulate, challenge and inspire. Thanks to all who have supported our evening meetings last year, we had record attendances. Details for forthcoming meetings will be listed in due course. - - - - - - - - Adam Morgan – New Thinking On Challenger Brands Date: Tuesday 12th May 2009 Adam Morgan is the author of the seminal book 'Eating The Big Fish', the story of how challenger brands can take on market leaders. You can find more information on the Eatbigfish website www.eatbigfish.com For a chapter download, look on this page: http://www.eatbigfish.com/press.html or open this direct link: http://www.eatbigfish.com/the_challenger_stances-_current.pdf = = = = = = Previous meetings How To Win an APG AwardDate: Wednesday 8th April 2009 Click here to download summary of the meeting (pdf 1MB) Olivia Johnson, Planning Partner at Hooper Galton, is an APG Gold winner and was on the shortlisting panel in 2007. She will explain what it takes to get your paper shortlisted. Click here for more information about the 2009 APG Creative Planning Awards Date: Tuesday 2nd December 2008 Sir John Hegarty is the Worldwide Creative Director of BBH, the advertising agency he started in 1982. In his esteemed career he has won a wealth of awards, including the D&AD President's Award for Outstanding Achievement in the Advertising Industry; and has created some of the most memorable and ground-breaking advertising campaigns in recent history, including work for Levi's, Audi, Lynx and Johnnie Walker. His creative achievements are beyond parallel and his considerable talent was recognised in the Queen's Birthday Honours in 2007, when John received a knighthood. Sir John will speak on the subject of Taste in Marketing. His talk will focus on key themes such as the importance of confidence and the value of style in creating iconic brands that stand the test of time. Entry is free, and open to APG members and non-members, but please email so we know the numbers steve@apg.org.uk - - - - - - - - - - - - Embedding sustainability in strategy Speaker - Eugenie Harvey, Co-founder, 'We Are What We Do' Date: Tuesday 4th November 2008 http://www.wallacespace.com/22dukeroad_map.html Eugenie Harvey is co-founder of the movement We Are What We Do, and a sought-after speaker. She will explain the ethos behind We Are What We Do, which is the simple idea that to change the world for the better The We Are What We Do website is at http://www.wearewhatwedo.org/ - - - - - - - - - - - - - What can Planners learn from Military Strategists? Date: Tuesday 7th October 2008 The similarities between planning advertising strategy and planning military strategy are remarkable. No surprise then that we in the marketing community use "war games" to plan for expected competitor launches, modelled on the way the military prepare for invasions. This talk will explore military strategy in theory and practice and you'll have the opportunity to probe for examples and approaches which you can adapt to improve your strategic approach to advertising. Our speakers, Phil O'Grady and Bruce Park, will: - - - What's it like to be a Planner in different parts of the world? Guy Murphy, Worldwide Planning Director at JWT, gave us some answers ... click here for his presentation (powerpoint 650KB). - - - Time: Drinks from 6.30pm, presentation and Q&A 7pm to 8pm Venue: NB owing to volume of response, venue changed - not BBH - we will be at Wallacespace, 22 Dukes Road, London WC1H 9PN http://www.wallacespace.com/22dukeroad_map.html Social networks are as old as mankind itself, although it seems the establishment of public on-line social networks like Facebook and Myspace have awakened planning to the opportunity of influencing "word of mouth". Aidan Connolly, CEO of Idiro Technologies, talks about on-line social networks are a conduit to true social networks; and how influencers of social networks are not necessarily the high spenders or early adopters which planners and marketers automatically target. He will demonstrate how brands can identify ideal influencers; and present a case study that shows the increased effectiveness of targeting "key influentials". He'll also look inside the social networking crystal ball to identify the opportunities that social networking may present in the future. Aidan has made his presentation available (powerpoint 2MB) ... click here. You can contact him at aidan.connolly@idiro.com - - - Date: Tuesday 29th April 2008 For venue location map go to http://maps.google.co.uk/maps?f=q&hl=en&geocode=&q=guoman+strand+london&ie=UTF8&ll=51.5074,-0.128341&spn=0.011699,0.029011&z=15 Creative output in recent years has become increasingly diverse in response to the explosion of new media channels and the drastic changes in consumer purchase behaviour and brand interaction. In this new world it is as likely that creative ideas will inform strategy as it is that strategy will guide creative development. Mark Boyd, Head of Content at BBH, will share his thoughts on how Planning needs to operate if it is to survive in this new environment. He will talk about how BBH changed the planning process on Vodafone and Audi and show how strategic thinking can be adapted to lead to great content. Entry is free, and open to members and non-members - - - Find out first-hand what planning magic is required to win a gold in the APG Creative Planning Awards. Gold trophy winners Craig Mawdsley (AMV.BBDO), Gavin May (BBH) and Richard Storey (M&C Saatchi) will present their winning papers to show you the planning thinking that brought success in the 2007 APG Awards, and there'll be the opportunity for you to ask questions. Craig won the Grand Prix for Sainsbury's in the Service Brands category; Gavin won a gold for Lynx/Axe in Multi-market; and Richard's gold was for Lucozade Sport in the Product Brands Over £3m category. Entry is free, open to members and non-members - - - John Grant on "Planning Green Marketing" 15th May 2007 "Green Marketing" is arguably the single most important strategic debate of our time. As a Planner can you afford not to have a point of view? John Grant leads a discussion on some of the major environmental themes that are impacting marketing and communications today; from the pitfalls of "greenwashing" to the interconnection between newly-emerging green values, green innovation and activating customers to take green action. Come and join the debate! Venue: Bloomsbury Holiday Inn, Coram Street, WC1, in the Booker and Turner suite. - - - ~ the nature of the imaginative or creative process, and how to encourage it ~ the possibilities of language – sounds, rhythm, rhyme, incantations, spells, laments…. ~ how words can be used to create feelings and evoke all five senses ~ the power of ambiguity (and even nonsense) – the multivalent image Paul Feldwick started his career as an account executive and became one of BMP's and London's most highly regarded planners. He went on to run the hugely successful planning function at BMP and over the years increasingly worked for DDB as a global network, developing a global framework for planning advertising and helping to found DDB University. He was Convenor of Judges for the IPA Effectiveness Awards in 1988/90, and has written and lectured extensively on how advertising works and brand equity, amongst other things. His book, What Is Brand Equity Anyway?, was published in 2002. Paul has also been Chairman of the APG and the AQR, and is a Fellow of the IPA and of the MRS. click here for Paul's summary click here for Paul's Fine Frenzy manifesto - - - Megan Thompson from Rainey Kelly won the IPA Grand Prix for her Marks and Spencer paper. What she learned from planning the "Your M&S" campaign. ~ how a national institution fell from grace Date: Tuesday 13th February 2007 - - - Over 300 bookings meant a last-minute relocation to a bigger venue for Jon Steel's talk about some of the key themes from his book 'Perfect Pitch'.
Jon's amusing and challenging talk delighted his audience. He elaborated on two areas that he believes inhibit our ability to think creatively (and therefore win pitches).
First - too much focus on 'professional' analysis and logic, overpowering the importance of 'experience' and intuition in the development of creative ideas.
Second - the way in which so-called professionalism and use of technology has eroded the art of great presentations.
Through a hilarious powerpoint re-creation of Churchill's 1940 'fight them on the beaches' speech, Jon highlighted the absurdity of business's predilection for use of powerpoint to tell the story. He touched on other thoughts he has about new business success (such as getting rid of new business directors!) before taking a range of questions from the floor.
Thanks to all those who joined us at the Holiday Inn, Bloomsbury, and of course special thanks to Jon.
The APG events team
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