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evening meetingsAPG Evening Meetings Refreshments beforehand at 6.30pm, start at 7, over by about 8.15. We intend that in 2008 our Evening Meetings will continue to stimulate, challenge and inspire. Next meeting Planning that creates outstanding Content ideas (nb new venue) Date: Tuesday 29th April 2008 For venue location map go to http://maps.google.co.uk/maps?f=q&hl=en&geocode=&q=guoman+strand+london&ie=UTF8&ll=51.5074,-0.128341&spn=0.011699,0.029011&z=15 Creative output in recent years has become increasingly diverse in response to the explosion of new media channels and the drastic changes in consumer purchase behaviour and brand interaction. In this new world it is as likely that creative ideas will inform strategy as it is that strategy will guide creative development. Mark Boyd, Head of Content at BBH, will share his thoughts on how Planning needs to operate if it is to survive in this new environment. He will talk about how BBH changed the planning process on Vodafone and Audi and show how strategic thinking can be adapted to lead to great content. Entry is free, and open to members and non-members, but pls email so we know the numbers steve@apg.org.uk = = = = = = Previous meetings 11th March 2008 - The planning magic needed to win an APG Gold Award Find out first-hand what planning magic is required to win a gold in the APG Creative Planning Awards. Gold trophy winners Craig Mawdsley (AMV.BBDO), Gavin May (BBH) and Richard Storey (M&C Saatchi) will present their winning papers to show you the planning thinking that brought success in the 2007 APG Awards, and there'll be the opportunity for you to ask questions. Craig won the Grand Prix for Sainsbury's in the Service Brands category; Gavin won a gold for Lynx/Axe in Multi-market; and Richard's gold was for Lucozade Sport in the Product Brands Over £3m category. Entry is free, open to members and non-members, but please email so we know the numbers steve@apg.org.uk - - - - - - 2007 John Grant on "Planning Green Marketing" 15th May 2007 "Green Marketing" is arguably the single most important strategic debate of our time. As a Planner can you afford not to have a point of view? John Grant leads a discussion on some of the major environmental themes that are impacting marketing and communications today; from the pitfalls of "greenwashing" to the interconnection between newly-emerging green values, green innovation and activating customers to take green action. Come and join the debate! Venue: Bloomsbury Holiday Inn, Coram Street, WC1, in the Booker and Turner suite. Location map http://www.ichotelsgroup.com/h/d/hi/925/en/direction/lonbl - - - - - - 'Poetry and Planning' with Paul Feldwick 8th March 2007 Paul discussed how poetry can reveal for planners some aspects of what we do in the ad business that we may not have fully appreciated. Including...~ the nature of the imaginative or creative process, and how to encourage it ~ the possibilities of language – sounds, rhythm, rhyme, incantations, spells, laments…. ~ how words can be used to create feelings and evoke all five senses ~ the power of ambiguity (and even nonsense) – the multivalent image Paul Feldwick started his career as an account executive and became one of BMP's and London's most highly regarded planners. He went on to run the hugely successful planning function at BMP and over the years increasingly worked for DDB as a global network, developing a global framework for planning advertising and helping to found DDB University. He was Convenor of Judges for the IPA Effectiveness Awards in 1988/90, and has written and lectured extensively on how advertising works and brand equity, amongst other things. His book, What Is Brand Equity Anyway?, was published in 2002. Paul has also been Chairman of the APG and the AQR, and is a Fellow of the IPA and of the MRS. click here for Paul's summary click here for Paul's Fine Frenzy manifesto - - - - - - Megan Thompson - "Your M&S" 13th February 2007 Megan Thompson from Rainey Kelly won the IPA Grand Prix for her Marks and Spencer paper. What she learned from planning the "Your M&S" campaign. ~ how a national institution fell from grace Date: Tuesday 13th February 2007 - - - - - - Jon Steel - The Perfect Pitch. 17th January 2007, the biggest-ever APG meeting !Over 300 bookings meant a last-minute relocation to a bigger venue for Jon Steel's talk about some of the key themes from his book 'Perfect Pitch'.
Jon's amusing and challenging talk delighted his audience. He elaborated on two areas that he believes inhibit our ability to think creatively (and therefore win pitches).
First - too much focus on 'professional' analysis and logic, overpowering the importance of 'experience' and intuition in the development of creative ideas.
Second - the way in which so-called professionalism and use of technology has eroded the art of great presentations.
Through a hilarious powerpoint re-creation of Churchill's 1940 'fight them on the beaches' speech, Jon highlighted the absurdity of business's predilection for use of powerpoint to tell the story. He touched on other thoughts he has about new business success (such as getting rid of new business directors!) before taking a range of questions from the floor.
Thanks to all those who joined us at the Holiday Inn, Bloomsbury, and of course special thanks to Jon.
Watch this space to download Jon's talk.
The APG events team
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