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evening meetingsAPG Evening Meetings APG evening meetings stimulate, challenge and inspire. Refreshments beforehand at 6.30pm, start at 7, finish about 8.30. - - -The 2010 season of APG Evening Meetings kicked off in April with a great talk by John Grant. Around 200 people attended to hear John speak about 'Pro-Social Media', just one of the themes from his recent book 'Co-Opportunity'. He examined how social media can be used for the common good, picking up on themes such as co-funding, buyer-power, social learning and Slactivism. With examples of pro-social media in action – from Pepsi’s refresh site to Quiet Riot – and a lively Q&A session, the night gave us all much food for thought and set a high bar for future talks this year. John Grant has kindly posted a copy of his presentation on slideshare, follow this link: http://www.slideshare.net/greenormal/pro-social-internet-by-john-grant-to-apg?from=share_email Video of the talk is at http://vimeo.com/accountplanning Dave Trott's talk was enjoyed by all present, and the video has been added to the APG Vimeo site. Dave Trott on the Art of Persuasion (in ten parts) http://vimeo.com/13063716 We've been looking forward to Rob Clark's talk (was to have been in July) but he’s been called to Australia with work commitments. He's still keen to come and talk to us and we hope all goes well for the new date! (22nd September) - - - Postponed to September - Wednesday 22nd September 2010 Rob Clark – Growing Global Entertainment Brands Some of the biggest international brands today aren’t found on the shelves of our local Sainsbury’s, nor can they be ordered at the click of a mouse. Instead, the brands that are creating column inches and that elusive word-of-mouth are to be found in the world of entertainment. But how does managing a global entertainment brand compare with managing an fmcg brand? Rob Clark is President of Worldwide Entertainment for Fremantle. He's responsible for spotting, nurturing and managing global entertainment brands – and the talent within them – across more than 150 markets worldwide. As the fourth series of 'Britain’s got Talent' enters its final stages, Rob talks about how the show became the global phenomenon it is today; and how it would never have taken off had the team not taken a step back and identified what was truly at the heart of this brand. He’ll also explain how understanding the similarity between the role of 'Family Feud' and that of Horlicks in a recession helped re-launch the show. And why the next big brand in entertainment can be as surprising as crushed fruit in a bottle.He’ll be speaking at our evening meeting on 19th May. Date and time: Wednesday 22nd September 2010, refreshments 6.30pm, presentation at 7pm Wednesday 15th September 2010 Gemma Calvert on Neuroscience As we understand more about how human beings really work, old ways of thinking are challenged and new models and methods to understand consumers emerge. Neuroscience is a field which has produced such leaps in understanding over the past decade - yet at the same time has led to heated debate amongst advertising and marketing practitioners. But how much do you really know about developments in neuroscience? Gemma Calvert has a unique career blending an academic background in Psychology and Brain Imagery with years spent in the marketing industry. She has over 15 years experience in the commercial application of modern brain imaging methods for marketing and manufacturing, and set up her company Neurosense in 1999. Gemma will be talking to the APG about the theory and application of neuroscience, particularly in the area of brands and marketing, and will help us get up to speed with the latest learnings and developments. In October Gemma will take part in our panel debate, 'Head, Heart or Herd' (see below). http://www.neurosense.co.uk/index.html Date and time: Wednesday 15th September 2010, refreshments 6.30pm, presentation at 7pm - - - Wednesday 6th October 2010 The APG Panel Debate: Head, Heart or Herd - how do we best understand consumers? Science and consumer thinking evolve. New models emerge explaining how and why consumers do the things they do, and new techniques arise to better understand them. But there's still no real consensus: if anything, there are more views than ever as to what makes us all tick. We've assembled a panel to discuss the ins and out of the various ways to understand consumers: The issues that will be debated include.....
Date and time: Wednesday 6th October 2010, refreshments 6.30pm, debate 7pm. = = = = = PREVIOUS EVENING MEETINGS HAVE INCLUDED = = = = = Tuesday 4th of May 2010 Dave Trott – The Art of Persuasion Dave Trott is amongst the best-known names in advertising. He’s responsible for a string of memorable campaigns, has worked and studied on both sides of the Atlantic and has run some of London’s most successful agencies. His approach to advertising combines everything from the tough New York "punch-on-the-nose" approach, to philosophy and lateral thinking: but always with the aim of being different and standing out from the crowd. Taking inspiration from a wealth of experience, his successful blog and the recently published "Creative Mischief", Dave will talk about his take on the art of persuasion. From predatory thinking to binary briefing - essential nuggets for anyone in advertising. Dave's blog is at http://www.cstadvertising.com/blog/ and he's talking to us on 4th May. Date and time: Tuesday 4th May 2010, refreshments 6.30pm, presentation at 7pm - - - - - - - - - - - - - - - - - - - - - - - - - - - - John Grant - Pro Social Media Holiday Inn London Bloomsbury, Coram Street, WC1N 1HT (Booker and Turner Suite) 6.30 for 7pm on 14th April. - - - - - - Barack Obama - millions of participants enlisted to create their own political campaign These cases illustrate the growing movement within media towards more open systems, greater collaboration and experiments in co-creation. And perhaps even a new operating model for society, organisations and brands. John Grant calls this movement "Co-Opportunity", and it's the title of his latest book on social media, social ventures, social change movements and social innovation. And on 14th April he will discuss one aspect of Co-Opportunity, namely Pro Social Media. Using examples based on his own adventures in pro social media such as Tweehive (the Twitter bee colony), the work of Tamsin Omond (independent MP candidate extraordinaire), and We20 ("hold your own G20 meeting"), John will discuss how by harnessing new technology and social media consumers can - and in many cases already do - take an active part in shaping brands, culture and society. John was a co-founder of St. Luke's and is author of four other books: 'The Brand Innovation Manifesto', 'The New Marketing Manifesto', 'After Image', and 'The Green Marketing Manifesto'. His clients include Department for Transport, IKEA, ING, Innocent drinks, Royal Mail, and Unilever. You can follow his blogs at Date and time: Wednesday 14th April 2010, refreshments 6.30pm, presentation at 7pm - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Adam Morgan – New Thinking On Challenger Brands Date: Tuesday 12th May 2009 Adam Morgan is the author of the seminal book 'Eating The Big Fish', the story of how challenger brands can take on market leaders. You can find more information on the Eatbigfish website www.eatbigfish.com For a chapter download, look on this page: http://www.eatbigfish.com/press.html or open this direct link: http://www.eatbigfish.com/the_challenger_stances-_current.pdf = = = = = = How To Win an APG Award Date: Wednesday 8th April 2009 Click here to download summary of the meeting (pdf 1MB) Olivia Johnson, Planning Partner at Hooper Galton, is an APG Gold winner and was on the shortlisting panel in 2007. She will explain what it takes to get your paper shortlisted. Click here for more information about the 2009 APG Creative Planning Awards - - - - - - - - Sir John Hegarty on "The importance of Taste in marketing"Date: Tuesday 2nd December 2008 Sir John Hegarty is the Worldwide Creative Director of BBH, the advertising agency he started in 1982. In his esteemed career he has won a wealth of awards, including the D&AD President's Award for Outstanding Achievement in the Advertising Industry; and has created some of the most memorable and ground-breaking advertising campaigns in recent history, including work for Levi's, Audi, Lynx and Johnnie Walker. His creative achievements are beyond parallel and his considerable talent was recognised in the Queen's Birthday Honours in 2007, when John received a knighthood. Sir John will speak on the subject of Taste in Marketing. His talk will focus on key themes such as the importance of confidence and the value of style in creating iconic brands that stand the test of time. Entry is free, and open to APG members and non-members, but please email so we know the numbers steve@apg.org.uk - - - - - - - - - - - - Embedding sustainability in strategy Speaker - Eugenie Harvey, Co-founder, 'We Are What We Do' Date: Tuesday 4th November 2008 http://www.wallacespace.com/22dukeroad_map.html Eugenie Harvey is co-founder of the movement We Are What We Do, and a sought-after speaker. She will explain the ethos behind We Are What We Do, which is the simple idea that to change the world for the better The We Are What We Do website is at http://www.wearewhatwedo.org/ - - - - - - - - - - - - - What can Planners learn from Military Strategists? Date: Tuesday 7th October 2008 The similarities between planning advertising strategy and planning military strategy are remarkable. No surprise then that we in the marketing community use "war games" to plan for expected competitor launches, modelled on the way the military prepare for invasions. This talk will explore military strategy in theory and practice and you'll have the opportunity to probe for examples and approaches which you can adapt to improve your strategic approach to advertising. Our speakers, Phil O'Grady and Bruce Park, will: - - - What's it like to be a Planner in different parts of the world? Guy Murphy, Worldwide Planning Director at JWT, gave us some answers ... click here for his presentation (powerpoint 650KB). - - - Time: Drinks from 6.30pm, presentation and Q&A 7pm to 8pm Venue: NB owing to volume of response, venue changed - not BBH - we will be at Wallacespace, 22 Dukes Road, London WC1H 9PN http://www.wallacespace.com/22dukeroad_map.html Social networks are as old as mankind itself, although it seems the establishment of public on-line social networks like Facebook and Myspace have awakened planning to the opportunity of influencing "word of mouth". Aidan Connolly, CEO of Idiro Technologies, talks about on-line social networks are a conduit to true social networks; and how influencers of social networks are not necessarily the high spenders or early adopters which planners and marketers automatically target. He will demonstrate how brands can identify ideal influencers; and present a case study that shows the increased effectiveness of targeting "key influentials". He'll also look inside the social networking crystal ball to identify the opportunities that social networking may present in the future. Aidan has made his presentation available (powerpoint 2MB) ... click here. You can contact him at aidan.connolly@idiro.com - - - Date: Tuesday 29th April 2008 For venue location map go to http://maps.google.co.uk/maps?f=q&hl=en&geocode=&q=guoman+strand+london&ie=UTF8&ll=51.5074,-0.128341&spn=0.011699,0.029011&z=15 Creative output in recent years has become increasingly diverse in response to the explosion of new media channels and the drastic changes in consumer purchase behaviour and brand interaction. In this new world it is as likely that creative ideas will inform strategy as it is that strategy will guide creative development. Mark Boyd, Head of Content at BBH, will share his thoughts on how Planning needs to operate if it is to survive in this new environment. He will talk about how BBH changed the planning process on Vodafone and Audi and show how strategic thinking can be adapted to lead to great content. Entry is free, and open to members and non-members - - - Find out first-hand what planning magic is required to win a gold in the APG Creative Planning Awards. Gold trophy winners Craig Mawdsley (AMV.BBDO), Gavin May (BBH) and Richard Storey (M&C Saatchi) will present their winning papers to show you the planning thinking that brought success in the 2007 APG Awards, and there'll be the opportunity for you to ask questions. Craig won the Grand Prix for Sainsbury's in the Service Brands category; Gavin won a gold for Lynx/Axe in Multi-market; and Richard's gold was for Lucozade Sport in the Product Brands Over £3m category. Entry is free, open to members and non-members - - - John Grant on "Planning Green Marketing" 15th May 2007 "Green Marketing" is arguably the single most important strategic debate of our time. As a Planner can you afford not to have a point of view? John Grant leads a discussion on some of the major environmental themes that are impacting marketing and communications today; from the pitfalls of "greenwashing" to the interconnection between newly-emerging green values, green innovation and activating customers to take green action. Come and join the debate! Venue: Bloomsbury Holiday Inn, Coram Street, WC1, in the Booker and Turner suite. - - - ~ the nature of the imaginative or creative process, and how to encourage it ~ the possibilities of language – sounds, rhythm, rhyme, incantations, spells, laments…. ~ how words can be used to create feelings and evoke all five senses ~ the power of ambiguity (and even nonsense) – the multivalent image Paul Feldwick started his career as an account executive and became one of BMP's and London's most highly regarded planners. He went on to run the hugely successful planning function at BMP and over the years increasingly worked for DDB as a global network, developing a global framework for planning advertising and helping to found DDB University. He was Convenor of Judges for the IPA Effectiveness Awards in 1988/90, and has written and lectured extensively on how advertising works and brand equity, amongst other things. His book, What Is Brand Equity Anyway?, was published in 2002. Paul has also been Chairman of the APG and the AQR, and is a Fellow of the IPA and of the MRS. click here for Paul's summary click here for Paul's Fine Frenzy manifesto - - - Megan Thompson from Rainey Kelly won the IPA Grand Prix for her Marks and Spencer paper. What she learned from planning the "Your M&S" campaign. ~ how a national institution fell from grace Date: Tuesday 13th February 2007 - - - Over 300 bookings meant a last-minute relocation to a bigger venue for Jon Steel's talk about some of the key themes from his book 'Perfect Pitch'.
Jon's amusing and challenging talk delighted his audience. He elaborated on two areas that he believes inhibit our ability to think creatively (and therefore win pitches).
First - too much focus on 'professional' analysis and logic, overpowering the importance of 'experience' and intuition in the development of creative ideas.
Second - the way in which so-called professionalism and use of technology has eroded the art of great presentations.
Through a hilarious powerpoint re-creation of Churchill's 1940 'fight them on the beaches' speech, Jon highlighted the absurdity of business's predilection for use of powerpoint to tell the story. He touched on other thoughts he has about new business success (such as getting rid of new business directors!) before taking a range of questions from the floor.
Thanks to all those who joined us at the Holiday Inn, Bloomsbury, and of course special thanks to Jon.
The APG events team
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