|
|
New for 2006
Leigh Stops goes trend spotting for the new year. Click here to download.
On Planning and Parenthood by Kate Waters of Partners Andrews Aldridge
Three Wishes for 2006 by Gareth Kay of Modernista What's Next for Planning.
Read Dylan's article on the future of planning and the apg. Click here to download then go to the blog page, click on "What's next for planning" and let us know what you think. HEATED E-MAIL DEBATE, No. 1 - Obesity
I don't know whether this has been your experience, but every great planner I?ve ever met has had strong opinions. Strong opinions about their jobs, the world of communications, and the world. It occurred to us here on the APG Committee that it might be interesting to poke a stick at some of these planning opinion formers, and then stand back and see what happened. So we persuaded 'Advertising's role in creating obesity, and its capacity to reduce it, have been grossly exaggerated'. Discuss Click here to get into it - we hope you enjoy it. Let us know what you think, and because this is the very first in what we hope will be a long-running series, please get in touch if you would like to have a heated debate about something.
Still InterestingHow do you make a brand Kaputt? Another provocative article by Sue Imgrund - Secret Agency The Diederichs and the Emils - An article on segmentation German Style by Sue Imgrund. Cultural Games - an insight into world culture, or just a peek at what those competing to hold the 2012 Olympics are up to, by Filippo Dellosso of Saatchi France. The Weakness of Words - A brilliant article on how trying to reduce brands to a few words on a single powerpoint slide might not be such a good thing, by Gareth Kay - our correspondent in Boston. Creativity - by Duncan James, who now revels in the title of "Ideation and Innovation Manager" at Starcom - is a treatise on why creativity is not the province of the creative department (try telling them that!). Here's a series of articles (well it's not quite a series yet, but that's the plan) on the things and people and ideas that planners find inspiring and useful. If you'd like to make a contribution please let us know. The first is a splendid piece written by Malcolm White of Euro RSCG. It's about Painting and Planning. (It's got pictures and everything.) The second is a lovely little piece by Andy Edwards of M&C Saatchi about the writer Jonathan Raban. Web versionhere, Word download here. And here's a third piece from Peter Totman of Canvas Research. About the writer and philosopher Alain De Botton.
From Our Own Planning Correspondents Thoughts, ideas and observations from planners around the world. Click here to see more.
On the Media Neutral debate Click here to go to our media neutral page and read all the articles we have received and published on the subject. This is a series of book reviews / think-pieces originally published in Brand Strategy magazine. They've kindly let us re-publish them here. First Up: Andrew Perkins, planner, DDB London In Search of Lost Time, Marcel Proust
Next:
Charles Vallance, founding partner, VCCP - Cognitive Dissonance, Leon Festinger
Sean Pillot de Chenecey, Captain Crikey - The Rise Of The Creative Class, Richard Florida
Martin Cole, Planner, Grey London - The Paradox of Choice, Barry Schwartz
Mark Earls, Executive Planner, Ogilvy & Mather - Pragmatics Of Human Communication, Watzlawick et al
Comming Soon:
A review of Helmut Krone's new book by our Chairman, Russell Davis. To find out more click on the link - www.enchorial.com
How to do PlanningTop Tens.Here's a section devoted to all sorts of ideas, tips and tricks on how to actually be any good at planning. From real life practitioners who know what they're talking about. Let us know if the links don't work. Top Ten Planning Tips: Our first contribution is from Vanella Jackson, formerly planner at places like Y&R, BBH, JWT and AMV. Currently running Hall and Partners. It's a deceptively simple reminder of the essential things you need to remember to be a great planner. Definitely worth reading. Click here to download the Word version with pictures. Or here for a simpler html version. Top Ten tips on Brainstorming: And here's a simliar thing from Merry Baskin, formerly of Saatchi, Chiat Day and JWT, now of Baskin Shark. It's a great set of tips for running great brainstorms - originally published a couple of years ago in Brand Strategy magazine. Top Ten Tips on making great Presentations: From our very own Chairman, Russell Davies of Nike. Click here to read or dowload. Top Ten Quant. Tips: From Macolm White, who in his own words "doesn't get out much". Click here to read or download (bet this gets the most downloads!) Top Ten tips on being media neutral: From Janet Grimes. Click here to read or download the tips. Top Ten Tips on being Freelance (or not): From Merry Baskin of Baskin Shark. Click here to download. Top Ten Tips on working on integrated campaigns: From Clare Rossi of Zalpha, and she should know - click here if you want to download or read this one. Top Ten Tips on Getting a Good Brief from your client: Another good one from Clare Rossi - click here. Top Ten Tips on using Qual. research - from our friendly experts at The Nursery (Emily Reeve to be precise): Click here to read this invaluable guide. Top Ten Tips on doing Qual. research - another from Emily at the Nursery - thanks Emily. Click here to download. Top Ten Tips on using Posters - from Steve Cox, Strategy Director of Viacom. Click here to download. Interviews with the great, the good and the random about planning, brands and all sorts of related hoo-hah. Click here for our first interview - with Adam Morgan.
Great, random, articles Firstly we have a piece called 'Neutral strategy and partial planning', which is 'a critique on the newly emerged dogma of media neutral planning' by Antonis Kocheilas who is Planning Director at Bold Ogilvy in Athens. Fantastic to have someone engaging with this debate in such a thoughtful way. You can download a Word version by clicking here. Or an html version here. The second one is a meditation on brands, globalness, planning and stuff from Chris Riley, formerly Global Planning Director at Wieden + Kennedy in Portland, currently consultant to big brands for big agencies. We asked him to write something about how it felt to be a Brit planner who's become an Oregonian planner; working all over the world. He wrote it on a plane. You can tell. In a good way. You can get the Word version here. The html version here. Or visit Chris's website here. And here's another piece from Chris Riley. From November 2004. A post-election reflection on many of the same issues as above. Web version. Word download. The Tao of Jeet Brand Do: The way of the intercepting brand by Antonis Kocheilas (a.kocheilas@boldogilvy.gr) And, new for September 2004 is a piece about 'opinionated advertising' by Richard Huntington of HHCL/RedCell. Originally published this summer in FT Creative Business it's republished here for free. There was something from Leo Rayman of Zalpha about how to measure, what to measure, why to measure but we've mislaid it - Leo could you send another copy to steve@apg.org.uk please? And, blimey, something else from Zalpha - from Clare Rossi this time. An article about the joys of moving from above to below the line. Web version here. Word download here. |
 |