|
|
From Our Own Planning CorrespondentsThis is our regular feature written by planners around the world. Points of view on brands, planning and stuff where they are. Boston
Gareth Kay is our first volunteer and his first piece is here. He's going to contribute on a regular basis from now on. (garethk@modernista.com) Gareth's second piece (October 2004) takes on Reality TV. Read it here. And here's the third piece (Feb 2005) What We Can Learn From Urban Planning - web version here, word version here. Gareth is the Planning Director at Modernista!, an independent ad agency based in Boston, USA, whose clients include Hummer, Budweiser and TIAA-CREF. Before crossing the Atlantic in 2003, Gareth worked at Lowe, dfgw and TBWA and spent time on the APG committee. When he's not melting in the summer or fighting his way through two foot of snow in the winter, you'll find him losing hair watching the Red Sox or propping up the bar in one of Boston's numerous music venues. Latest contribution - The Weakness of Words - June 2005. Frankfurt
Sue Imgrund (nee Moss) is our second intrepid correspondent. (imgrund@secretagency.de) She's a Freelance Strategic Planner and Associate Red Spider based near Frankfurt. She's been in Germany for eight years, some of our London members may remember her from her days at Saatchi's. Her first contribution is here, a great piece about the strength of German brands and the renewed confidence in 'Old Europe'. Click here for Sue's second contribution. A piece about how 'old-friendly' Germany is. And here's the third piece from Sue - another perspective on Old Germany and an explanation of Heimat. Word version here. Web version here. Latest contribution - The Diederichs and the Emils. Paris
Filippo dell'Osso is Regional Planning Director for Saatchi and Saatchi in Paris. He's an Italian who began life at the Henley Centre. He then embarked on an odd quest for 'global' belonging by working for agencies around the world * from GGT in London, to Wieden+Kennedy in Amsterdam and then Portland, Oregon then to Paris where he helped give birth and then bury what he believed was the ideal agency - 'le Singe'. He thinks he looks like a comedian in this picture, rather than a planner. His first piece is here - about the 'rise of the dull' in France and around the world. His second article, about the 'Rise Of Planner's Art' is here - as a word download. (it's got lots of pictures) And here's the third one. 'The Rise of Content Indigestion'. Click here for html and here for word. And the latest is Cultural Games. - find out what the bids for the 2012 Olympics say about the countries involved, and their national psyches.
|
 |