How To Do Planning

Here's a section devoted to all sorts of ideas, tips and tricks on how to actually be any good at planning. From real life practitioners who know what they're talking about.

Top Ten Planning Tips: Our first contribution is from Vanella Jackson, formerly planner at places like Y&R, BBH, JWT and AMV. Currently running Hall and Partners. It's a deceptively simple reminder of the essential things you need to remember to be a great planner. Definitely worth reading. Click here to download the Word version with pictures. Or here for a simpler html version.

Top Ten tips on Brainstorming: And here's a simliar thing from Merry Baskin, formerly of Saatchi, Chiat Day and JWT, now of Baskin Shark. It's a great set of tips for running great brainstorms - originally published a couple of years ago in Brand Strategy magazine.

Top Ten Tips on making great Presentations:  From our very own Chairman, Russell Davies of Nike.  Click here to read or dowload.

Top Ten Quant. Tips:  From Macolm White, who in his own words "doesn't get out much".  Click here to read or download (bet this gets the most downloads!)

Top Ten tips on being media neutral:  From Janet Grimes.  Click here to read or download the tips.