Nick Hastings

Our very own APG Awards tell the stories of what happened before someone came up with a great idea.

The IPA Awards deal with what happens after an idea is born.

But have you ever wondered where ideas actually come from? How those people who have ideas have them? I know I have. But where do you find out about that?

Well here's a place to start : the first in an occasional series of video interviews where I talk to ideas people in the creative industries about how they have ideas,about their influences, their trade secrets, and what happens when they get stuck.

First up is Nick Hastings; late, Executive Creative Director of Euro RSCG London.

Hope you enjoy it and give us your feedback.

Malcolm White

Click here for the whole film. (Big download)

Or do it in bits: Part One Part Two Part Three Part Four Part Five