creative strategy awards

Winners in the 2009 APG Creative Strategy Awards

Congratulations to the winners; and thank you to all who came to the Awards - 'Planning's Big Night Out' - on 8th October.

T.A.G./McCann Erickson won the Grand Prix for Xbox Halo 3; and Bartle Bogle Hegarty scored best overall to take the Stephen King Trophy for Strategy Agency of The Year.

Here are all the results .....

Air Action Vigorsol - Bartle Bogle Hegarty - Bronze
Axe Japan - Bartle Bogle Hegarty - Silver
Barnardo's - Bartle Bogle Hegarty - Bronze 
BHF Heart Attack - Grey London - Bronze 
BHF Yoobot - Grey London - Silver
Compare the market.com - VCCP Blue - Silver
Department for Transport: Speed - Abbott Mead Vickers BBDO - Silver
Eurostar - Mother Advertising Ltd  - Gold; Best contribution to theory and practice of planning; Most progressive client
Forevermark Diamond Bride - JWT - Gold; Best paper from outside UK
Johnnie Walker - Bartle Bogle Hegarty - Silver
Kent County Council - M&C Saatchi - Gold; Best understanding of channels
Lynx - Bartle Bogle Hegarty - Silver; Best understanding of brands
Nike 5 - Wieden & Kennedy - Silver
Nokia Supernova 7610 - Wieden & Kennedy - Silver; Best international paper
Orange Gold Spots - Mother - Bronze
PC World - M&C Saatchi - Silver
PG Tips - Mother - Bronze: Best-written paper; Best presentation to judges 
Royal Mail - Abbott Mead Vickers BBDO - Bronze; Best understanding of business; Best use of numbers  
RSPCA Australia - The Campaign Palace - Gold; Best use of research
Skcin - McCann Erickson - Silver; Freshest thinking; Best understanding of consumers
Sony Net-Share Cam - Saatchi & Saatchi - Bronze
Stella Artois 4% - Mother - Bronze
The Economist - Abbott Mead Vickers BBDO - Bronze; Best creative brief or briefing 
Volkswagen - Tribal DDB - Silver
Halo 3 - T.A.G./McCann Erickson - Gold & Grand Prix

APG Awards this year attracted an all-time record of 153 entries. Rachel Hatton and her team on the shortlisting panel chose the best 25 papers - an eclectic mix of clients, agencies and business challenges, with a strong international showing.  In September each author presented their paper to the final judges, who decided whether it would win Gold, Silver or Bronze. 

The papers demonstrate, each in its own way, how fresh strategic thinking can lead to brilliantly creative and effective work. It is interesting to note how the entries reflect the big questions that agencies are wrestling with right now. 

Many thanks to the shortlisters, judges and our Awards sponsors. But above all, thanks to all the authors of the 153 papers.

Read the winning papers here (members only)

Matt Willifer 
Director, nDreams - APG Chair - matt.willifer@apg.org.uk
Guy Murphy 
Worldwide Planning Director, JWT - Chair of Judges - guy.murphy@apg.org.uk 
Rachel Hatton 
Planning Director, BBH - Chair of Shortlisting Panel - rachel.hatton@bbh.co.uk

The 2009 APG Awards are sponsored by: