The Account Planning Group, the world’s leading authority in brand and communication planning, announces a new prize to celebrate the power of young people’s creative thinking. The APG Young Talent Award is a nationwide competition for 16- to 22-year-olds to design an original brand that will appeal to their peer group. Submissions will have to prove to a panel of the communications industry’s most experienced judges that their brand is based on such genuine market need and consumer insight that it would be a successful brand amongst a 16- to 22-year-old audience. The judging panel will include a venture capitalist looking to invest and make the best entries a reality. All entrants will, of course, retain intellectual property rights.

Selected entrants from the shortlist of ten finalists will be invited to the prestigious APG Awards in London in October 2009. These Awards showcase the best creative strategic thinking and are a much-anticipated event in the calendar of the UK advertising industry. Gold, silver and bronze APG Young Talent Awards will be presented to the authors of the best entries.  

The shortlisted papers will be featured in the APG Awards edition of Campaign (advertising’s leading trade journal), which will give the shortlisted entrants unparalleled publicity within the advertising world. Shortlisted papers will also be published by the APG and distributed to leading advertisers and marketers in the UK.

All of which might prove handy in getting a job.  Or in becoming a millionaire builder of brands.

For entry conditions, useful tips, and information about the judging, click here.

To download a printable version of the poster (PDF 2MB), click here.