sharp stick

JANUARY 2003
January 2003 Sharp Stick (pdf 500KB)

SPRING 2002
Letter from the chair, by Janet Grimes, Wheel
A reply to Anna Hutson's response to Paul Feldwick's review of the APG/IPA meeting on the future direction of the IPA Effectiveness awards.., by Stephen Woodford, IPA and WCRS
Recession is not the problem, by Hannah Brown 
(Bananas), Brainstorming and Briefs By Shamini Nair, DDB Springboard Hong Kong -- the APG Creative Briefing Course, Hong Kong, December 2001
Goodbye New York, hello London
The Focus Group is not dead, by Emily Reeve

NOTICE - FOR SOME REASON THE SHARPSTICKS BELOW HERE ARE TEMPORARILY OFFLINE. WE'LL HAVE IT FIXED SOON. SORRY.

AUTUMN 2001
Letter from the chair, by Janet Grimes, Wheel
On Nobel Prizes and the APG Awards, by Rory Sutherland, OgilvyOne
Planning beyond Advertising, by Imogen Baker, Ergo
Freelancing - some things to consider, by Merry Baskin, Baskin Shark
In praise of implementation, by John Griffiths, Freelance Brand Strategist
'In the hall of bright carvings' a response, by Anna Hutson, Deputy Planning Director, WCRS
Training - who needs it?, by Clare Rossi, Grey Advertising
Top tips to get to the APG short list, by Max Burt

SPRING 2001
Letter from the chair, by Janet Grimes, Wheel
'Oh what a tangled web we weave, when first we practise to deceive!', by Peter Field
'It was them naughty researchers that made me do those bad ads', by Lee Taylor, Ogilvy
How creative is your creative brief?, by Geoff Bayley, RDSi
Advertising Association seminar: 'Learning more about ad effects', reviewed by Neil Coburn, TRBI
APG seminar: 'What do planning Directors want from planning?', reviewed by Louise Nolder, Ogilvy
APG seminar: 'Meet the competition - management consultants', reviewed by consultant-turned-planner Clare Wright, Ogilvy

AUTUMN 2000
Letter from the chair, by Janet Grimes
IPA response to August's letter from the chair, by Tim Broadbent, Bates
Review of the US APG conference, by Barry Pritchard, The Planning Partnership
The cat and the canary, by Geoff Bayley, RDSi
Planning 2.0: beware of paradigm shift, by John Griffiths, CDP
Objectivity is not all it's cracked up to be, by Anna Hutson, WCRS
'Excellence in Advertising', reviewed by Merry Baskin
'Qualitative Research in Context', reviewed by Roddy Glen

SUMMER 2000
Letter from the chair, by Janet Grimes, Ogilvy
Researched to death, by Rupert Howell
Response to Rupert Howell, by Peter Dann, APG vice-chair
The APG creative briefing course, reviewed by Lachlan Badenoch, Leo Burnett
The US APG briefing seminar, by Craig Harries, Cliff Freeman & Partners
New York Ain't planning brilliant?, by Jonathan Bottomley, AMV.BBDO
Letters - disgruntled from Soho

MARCH 2000
Letter from the chair, by Janet Grimes, Ogilvy
On judging the APG Awards, by Dominic Mills, Campaign
On short-listing the APG Awards, by Richard Storey, M & C Saatchi
On winning the top APG Award, by Charlie Snow, D'Arcy
Vivienne Kelly's 'Take One Young Man', reviewed by Harriet Jones
Now is the time to accelerate professional development, by Andrew Ingram
Planning Manchester-style, by Katrina Michel, Cheetham Bell
'Pollitt on Planning', reviewed by Anna Hutson, WCRS

JANUARY 2000
Letter from the chair, by Merry Baskin
Judging the APG Awards, by Ivan Pollard, Unity
APG Award Winners 1999
Jon Steel on planning, by Jon Steel, Goodby, Silverstein and Partners
Splendid news& if you are a planner, by Vicky Grinnel, WCRS
E-future, by Julia Dimambro, Deep End
So, farewell, by Dominic Scott-Malden, Wardle McLean

NOVEMBER 1999
Letter from the chair, by Merry Baskin, JWT
The vegemite factor, by Mike Canterbury, Saatchi & Saatchi
Australia Crisis, what crisis?, by Leslie Hallam
'Eating the Big Fish', reviewed by Jonathan Wakeham, St Lukes
APG goes to USA, by Mark Earls, St Luke's
USA APG award winning paper - Florida anti-tobacco, by Crispin Porter & Bogusky
PS Anyone for briefing?, by Andy Brittain, WCRS

JULY 1999
Letter from the chair, by Merry Baskin, JWT
'Toilet Elephant', reviewed by Rory Sutherland, OgilvyOne
Moving from planning director to managing director, by Charles Vallance, WCRS
Still an ad man at heart, by Andrew Jackson, ex-BBH
Brand secrets, by Dominic Scott-Malden, Wardle Mclean
Taking planning into virgin territory, by Leo Rayman, Crown Business Communications
Invisible audiences, by Richard Shaw
A creative's view of the APG Awards, by Tim Ashton
Andy Law's 'Open Minds', reviewed by Mark Earls, Bates UK

APRIL 1999
The freelance option, by Merry Baskin, APG Chair
Stereotypes in radio advertising, by Chris Wilson
Alternative view of the APG Creative Planning Awards, by Jes Conway, JWT
'Next - a vision of our lives in the future', reviewed by Martin Cole, BBH
Futures Enneagram, by Josephine Seccombe
Jon Steel's 'Truth, Lies and Advertising', reviewed by Debbie Klein, WCRS
IPA Effectiveness Awards Night, by Helen Jones, Mullarky, Bungle and Pratt
Look out Paxman, here I come, by Dominic Scott-Malden, Wardle McLean

OCTOBER 1998
Is the pain worth the gain? Merry Baskin, APG Chair
Stop this 'focus group' madness, by Kevin McLean, Wardle McLean
Chaos out of order, by Karen Hand
The American APG conference, by Marie Louise Neill, Publicis
'Wot no formulae', by Kate Eden, JWT Decoding
'Built to last', by Chris Forrest, Forrest Associates
The group is dead; by Geoff Payne, HPI Research Group