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APG Training Network Intended for new members of the planning community and for those who, although not currently planners, wish to learn some of Planning's "basics", this course has been refined and developed over many years to provide an introduction to the central issues and techniques essential for a planner's career development.We would not claim that it will provide you with the answers to all the questions that face account planners today, but it does give you a chance to see what the leading practitioners in the field think and do. For the curious, it also gives a chance to see inside a number of different agencies. The Network is also an excellent way of getting to know your peers: there are about 60 people on the course and for project work you'll be collaborating in teams of about eight. Our thanks to the participating Planning Directors / Senior Planners for all their hard work and support which make this one of the most successful APG courses. The APG training team
Your questions answered ..... How does the APG Training Network work? Each Tuesday evening for eight weeks you will visit a different agency to hear a different Planning Director talk about one of account planning's central issues. For each session you should arrive at the specified agency ready for a prompt 6.00pm start. Light refreshments will be provided. Time will be allocated for you to develop your project work. You will learn from each tutor their perspective on that particular area of the planning process and this will help inform and enrich your work on the case study. Finishing time will vary but is expected to be around 7.45pm. At the final session all trainees will present their project work to a panel made up of training network tutors and others. And there'll be the opportunity to have a drink and a chat with the tutors and fellow trainees. What should I do to prepare and to follow up? Turn up on time and absorb what the eminent speaker has to say. The course will prove most useful to you if you have thought a bit about the issue before each session – you should come armed each week with at least two questions for the speaker on that week's subject. The training network is an excellent opportunity to meet and hear the views of eminent planners -- who are giving their valuable time to prepare and present -- so for reasons of both courtesy and self-interest it's important that you attend every session, and be there on time! Let your boss and those you work with know that you have to leave the agency in time for your 6.00pm session every Wednesday. If for any reason you cannot make it to a session (critical illness / Act of God), you should contact the tutor beforehand to let them know. It's not only polite, but also enables the agency to cater for the right number of people. After each session, please take a few minutes to fill in the evaluation sheet – your views will help us with the future development of the training network. Where do I go? Which project group will I be in? Details of speakers, topics and venues are shown below. You will be assigned to a project group on the first evening. There will be about 60 participants, divided for the project work into groups of about eight. The 2009 Training Network This eight-week course will give you an overview of and insight into the key aspects of account planning. Each week you will attend a different agency, where you'll have a presentation from a different tutor, the tutors being drawn from amongst the top planners in the industry. There will be coursework. Working in small project teams you will, over the first seven weeks, develop a strategy for a leading brand which at the final session you'll present to a jury made up of the tutors, clients and other senior people. The course starts on Tuesday 17th February 2009 and finishes on 8th April 2009 (eight Tuesday evenings). Each session will be from 6.00pm to about 7.45pm. Price 390.00 pounds +vat to cover all eight sessions. There's an added bonus -- the price includes one year's APG membership for details of membership... click here... http://www.apg.org.uk/about-us/membership.cfm Ideal for junior planners, for those aspiring to be planners, and for those coming into planning from other disciplines; this is a legendary course developed and refined over many years. Speakers and venues for 2009 will be confirmed in due course, following is the course timetable (subject to final confirmation). Week 1: What is planning? ~ 17th February 2009 Week 2: Developing a great strategy ~ 24th February 2009 Week 3: The changing value of brands ~ 3rd March 2009 Week 4: Creative briefs and creative briefing ~ 10th March 2009 Week 5: The role of the planner in creative development ~ 17th March 2009 Week 6: What does digital mean for planning? ~ 24th March 2009 Week 7: Evaluating advertising effectiveness ~ 1st April 2009 Week 8: Team presentations of project work, prize-giving and closing remarks ~ 8th April 2009 |
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