The APG is a membership organisation that promotes smarter thinking.  


We believe in the importance of equipping planners and strategists with the training and inspiration they need to be bold and rigorous thinkers.

The Home for Planners & Strategists

APG News

Top Models: Free Training Programme for all APG Members

There are 11 parts to the programme, each featuring a different strategic model. The models have been chosen by Jon Leach, veteran cross-discipline planner and all-round thinker.  He has written all the explanatory pieces based on his experience across markets, agencies and clients, with lots of case histories and fascinating examples.

Ecoffectiveness: The missing measure in a climate crisis

Major brands are increasingly committed to a new key business metric: reducing greenhouse gas emissions to Net Zero. Yet none of our industry’s existing success measures are fit for purpose. In this presentation Ben Essen and Caroline Davison present ‘Ecoffectiveness’ a new methodology for analysing and the carbon impact of our work, and unlocking the creative strategies to do it.

BLM Education Resources

This is a list of helpful literature and resources from Gen Kobayashi CSO at Engine. Gen says: 'The team at ENGINE curated these in response to BLM and to mark Juneteenth. We all took the Friday afternoon off from work to educate ourselves on Black history and the structural racism that exists in our society. We did this because the first step in combating and eradicating racism is education and greater understanding of the injustices that People of Colour have had to face for centuries'

Content for a great CV

by: Denise Williams

Did you know that the maximum time generally taken to read a CV is 30 seconds, and in most instances is more like 7 seconds? That’s the time it takes to make a cup of coffee, or the length of a Tik Tok video.

APG Top Talks

Over the coming weeks we will be putting on a host of Top Talks by top strategists.  We've asked them to choose topics that they are passionate about or think will be of most use to the APG community.  Some will have specific relevance to the times we are in, and others will have more general interest and applicability. They will all be good! They will be about 30 minutes long.


They are an APG member benefit and therefore for members only.  You can get your free ticket for each event on Eventbrite. 

APG's Latest Top Talk:

Ben Essen & Caroline Davison

In this Top Talk, Ben Essen and Caroline Davison talk about 'Ecoffectiveness: The missing measure in a climate crisis'. This is one of the many talks available to APG members if you get a membership and have access to Think Tank.

Each week we will be featuring a new piece written by Jim Carroll, a long serving strategist and former UK Chairman at BBH. Click through to read more and subscribe.

Think Tank: APG Creative Strategy Case Studies & Top Talks Library for APG members

All the Top Talks will be available on Think Tank, the APG members' part of our site. Most are a video with deck. This should all be working. Let us know if you have any problems accessing it.

The Hustler’s Tool Kit:

"How to survive as a first-time freelancer"

by: Jon Leach

So, as a big-time planner, you have suddenly found yourself independent, solo, freelance, free as a bird (or laid off, unemployed, let go and chucked out of the nest, just to bracket off some other ways of describing the situation).

Podcast Recommendations

Top podcast recommendations from the APG community on advertising, digital, leadership, culture and more... Take a look, have a listen and let us know what you think. 



Holding Your Own with Senior Clients

24th November & 1st December 2020

Latest Articles & Tweets

Latest Videos

  • Black Facebook Icon
  • Black YouTube Icon
  • Black Twitter Icon
  • APG Podcast
  • Black LinkedIn Icon
  • Black Instagram Icon