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The APG is a membership organisation that promotes smarter thinking.  

 

We believe in the importance of equipping planners and strategists with the training and inspiration they need to be bold and rigorous thinkers.

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APG News

APG Top Talk with Raquel Chicourel

27th Janaury 2021

The world is more visual than ever before. As planners it’s important to decode it and plunder it for strategic and creative inspiration, so that we can make cultural dents. This talk by Grey CSO and cultural super-miner Raquel Chicourel will show you how to make the most of visual platforms like Pinterest to understand audiences, get ahead of trends and find brilliant inspiration for your creative briefs.

Tips for How to Win an APG Creative Strategy Award

Margaux Revol, 2019 Grand Prix winner for Bodyform/Libresse shares her top tips for writing and presenting a winning APG Creative Strategy Awards Paper.

APG Awards:

Inspirational Creative Strategy

WARC’s Chiara Manco uncovers learnings from past winners of the APG Creative Strategy Awards. 

BLM Education Resources

This is a list of helpful literature and resources from Gen Kobayashi CSO at Engine. Gen says: 'The team at ENGINE curated these in response to BLM and to mark Juneteenth. We all took the Friday afternoon off from work to educate ourselves on Black history and the structural racism that exists in our society. We did this because the first step in combating and eradicating racism is education and greater understanding of the injustices that People of Colour have had to face for centuries'

Content for a great CV

by: Denise Williams

Did you know that the maximum time generally taken to read a CV is 30 seconds, and in most instances is more like 7 seconds? That’s the time it takes to make a cup of coffee, or the length of a Tik Tok video.

APG Top Talks

Over the coming weeks we will be putting on a host of Top Talks by top strategists.  We've asked them to choose topics that they are passionate about or think will be of most use to the APG community.  Some will have specific relevance to the times we are in, and others will have more general interest and applicability. They will all be good! They will be about 30 minutes long.

 

They are an APG member benefit and therefore for members only.  You can get your free ticket for each event on Eventbrite. 

Watch the APG 2021 Awards Launch

Hear all about the breadth of possibilities for writing papers, the best examples of creative strategy and what a really good case might look like.

Speakers:

Vicki Holgate | APG Chair

Charlie Snow | Chair of Judges

Michael Lee | Chair of Shortlisting Panel

Gareth Goodall | 2019 Gold Winner for Dosist

Bridget Angear | 2019 Grand Prix Winner for Bodyform/Libresse

APG's Latest Top Talk:

Leo Rayman

In this Top Talk, Leo Rayman answers the question 'Is Planning on the Right Side of History?'. This is one of the many talks available to APG members if you get a membership and have access to Think Tank.

Each week we will be featuring a new piece written by Jim Carroll, a long serving strategist and former UK Chairman at BBH. Click through to read more and subscribe.

Think Tank: APG Creative Strategy Case Studies & Top Talks Library for APG members

All the Top Talks will be available on Think Tank, the APG members' part of our site. Most are a video with deck. This should all be working. Let us know if you have any problems accessing it.

The Hustler’s Tool Kit:

"How to survive as a first-time freelancer"

by: Jon Leach

So, as a big-time planner, you have suddenly found yourself independent, solo, freelance, free as a bird (or laid off, unemployed, let go and chucked out of the nest, just to bracket off some other ways of describing the situation).

Podcast Recommendations

Top podcast recommendations from the APG community on advertising, digital, leadership, culture and more... Take a look, have a listen and let us know what you think. 

Upcoming

ONLINE TRAINING COURSES

Strategy Leaders of Tomorrow

Starts February 2021

How to do Integrated Planning

1st & 2nd March 2021

Agile Strategy

8th, 9th, 10th & 11th March 2021

Planning Fundamentals

11th, 12th, 13th & 14th May 2021

 

How to Apply Strategy to Solving Client Problems

13th, 20th, 27th April & 11th, 18th, 25th May 2021

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