Top Talks: The State of the Nation: Steve Lacey on Covid, Britishness, culture wars and what they mean for brands and business

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Steve is a brilliant qual researcher who specialises in hard to reach audiences and difficult topics. He is a leading edge cultural commentator who has an extraordinary ability to understand and decode social, political and cultural shifts.

Using research conducted with consumers and leading experts Steven Lacey of the Outsiders will present his State of the Nation talk. The presentation covers shifts in trends from a pre-Covid to a Covid age, cultural codes, attitudes towards British/Englishness, the emergent cultural war and what it all means for brands, advertisers and communications.