APG
- Dec 10, 2015
- 4 min
Top 10 Tips To Fast Track Your Career As A Junior Planner | A view from Charles Oben
Staying true to my promise of attending more APG events after really enjoying the APG's Noisy Thinking About Planning In A Post-Capitalism World event, I joined several other upcoming Planners last week at MRM Meteorite to hear AMV BBDO's Joint CSO, Craig Mawdsley give some great advice on how to make it in strategy. Following his talk, everyone gathered together to add their own tips to the mix. Here are my top 10 of the bunch: 1. Learn to present. And Sell. Convincingly. Be
APG
- Dec 4, 2015
- 4 min
The Time Has Come to Say Goodbye
The time has come to say Goodbye. It's been a privilege and an honour to be able to serve as Chair of the APG for the last two years. Even during the these two years, the change in our industry has been vast: Adspend in the UK has hit an all time high, You Tube has reached 100% penetration of 16-34 yr olds, video is everywhere with Snapchat claiming 6billion video views daily. There is the real possibility of regulatory interference via a sugar tax, programmatic media has alr
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