APG
- Apr 26, 2016
- 1 min
Robots, Revolution and the
Reinvention of Tribal Societies
What do people do when confronted with unfettered technological change? According to Kate Fox they simply start reinventing the social dynamics of ancient, tribal societies. Kate Fox; a brilliant social anthropologist is about to publish a new book that looks at contemporary life from the evolution perspective and she will be at APG Strategy vs Robots kicking off the debate on how human beings are shaping social media and the age of the algorithm to their own ends. Whether yo
APG
- Apr 21, 2016
- 2 min
APG launches in the West
In partnership with Bristol Media, APG is delighted to announce the launch of APG West. THE LAUNCH Our launch event is on April 21st, and features a keynote from Dom Boyd, Group Head of Strategy at adam&eveDDB. He’ll tell us about the opportunities presented by the age of 'Brand Entrepreneurs' – planners who are more than just smart thinkers, but innovative doers as well. We will also give an introduction to the events, training and expertise that the APG West has to offer,
APG
- Apr 8, 2016
- 3 min
Retailer Mediation
At the last APG Noisy Thinking on defining the twenty-first century brand, Nick Kendall revisited Stephen King’s 1971 paper ‘What is a Brand?’. Stephen King, JWT, 1971 I think King’s paper is great for several reasons - not least because of the truth in his famous analogy that ‘people choose their brands as they choose their friends’. I think his definition of a brand is particularly strong because it’s firmly rooted in a business context; specifically, in the relationship th
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