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Insights from APG Careers in Strategy Evening

Jun 30, 2016
3 min

Insights from APG Careers in Strategy Evening

Last night Mintel hosted the APG for a session where we explored different 'flavours' of strategy and the diverse ways in which planners and strategists can forge a career. There were some fascinating experiences and ideas from the panel of John Shaw (Brand Union), Shula Sinclair (MEC), Phil Adams (Blonde Digital), Richard Huntington, Lisa Bowcott and David Hackworthy (Saatchi & Saatchi) and some really interesting ideas in the room. Here are some insights from the panel: Tip

APG West | We are on our way

Jun 15, 2016
2 min

APG West | We are on our way

APG West started with questions, not answers. What would people in Bristol, Bath and the surrounding area need from the APG? What challenges do the creative businesses of the region face? What would constitute success for them? How should the community come to life? If we hadn’t started with questions, we might have leaped to assumptions. We’d have replicated the flagship events and brought in the kind of speakers that London planners have come to expect. Instead, at our

Things Work Best at the Human Level

Jun 3, 2016
3 min

Things Work Best at the Human Level

Steve Hilton is a former director of strategy for David Cameron. He spent a year as a visiting scholar at Stanford University. He is co-founder and current CEO of Crowdpac, a political data technology start-up, and a visiting scholar at the think tank Policy Exchange. He is also the author of More Human: Designing a world where people come first. “Things work best at the human level. When we can relate to each other as people”. Steve’s central argument is that the systems a

A Definition of Thinking

Jun 3, 2016
3 min

A Definition of Thinking

Baroness Susan Greenfield is a scientist, author and broadcaster with a special interest in how technology impacts our personalities by affecting our neurochemistry. She delivered an incredibly fascinating and engaging talk that made a brilliant link between her world of neuroscience and our world of brands and communications. She gave us some great insight into the following areas. A definition of thinking. “Thinking is movement confined to the brain” Emotions happen in resp

How technology will influence how we work

Jun 1, 2016
4 min

How technology will influence how we work

Pop culture’s representation of AI would have us think it’s the stuff of a dystopian future. But in reality it’s closer than we think, and is set to have a metamorphic impact on business over the next few years. While APG’s Strategy vs Robots event at the Royal Institution discussed many of the multifaceted relationships between technology and the human brain, one of the questions on everyone’s mind was inevitably how AI will impact the future role of the strategist. A quick

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