
APG
- Jul 21, 2016
- 5 min
Planners’ Cannes: The ones that won and the ones that got away
Bullshit, insights, Rembrandt, long-term campaigns, diversity, altered reality; it could only be a bunch of planners talking creativity. Well not quite, as we also heard from Simon Cook who is Head of Awards at Cannes Lions and Malcolm Poynton, Creative head at Cheil and mobile category judge. So mix them up with Neal Fairfield who heads up planning at Razorfish and Chris Gallery who does the same for strategy at Mother, and you have a swirling sea of ideas, assertion and som

APG
- Jul 11, 2016
- 5 min
Breaking into Planning
In 1982, Arnold Schwarzenegger starred in his first real box-office hit, Conan the Barbarian. Although the bizarre fight scenes and poor special effects make for hilarious viewing today, at the time this represented a cinematic achievement. His career change from world-champion powerlifter to movie star was one many had said wasn’t possible. In hindsight, his transition from Mr. Olympia to Conan the Barbarian (then Terminator, then Governor of California…) seems like a perfec

APG
- Jul 6, 2016
- 11 min
The Rise of the Uber Planner
Jon Leach, Head of Planning at Chime, argues that more and more we do not have the time or resources to do proper, classical planning. If planners are going to stay useful in this faster paced, leaner environment then they need to learn new skills namely those of the Boot Strapper, the Creative Dynamo and the Arch Persuader. He argues that while these new skills may seem unfamiliar at first, he shows that in a networked age and with increasingly open minded agency cultures, t

APG
- Jul 5, 2016
- 2 min
APG & Flamingo Panel Discussion: The Power of Culture for Social Good
It's widely accepted that brands need to develop meaningful cultural connections. And as more brands create explicit programmes for social good and social change, we're interested in how they do it, how they do it at scale rather than flash-in-the-pan CSR, and how not for profits can increase engagement by building brands with genuine cultural traction. This event, chaired by Flamingo, will feature a panel of experts and practitioners with extensive experience in the field wh
{"items":["5c6e77c94a7583001c28b38e","5c6e77c9e2c9b8001b573f22","5c6e77ca191f24001c6d69d2","5c6e77cae2c9b8001b573f25"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"max","cubeRatio":1.7777777777777777,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"rotatingScatter":"","chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":0,"mobilePanorama":false,"placeGroupsLtr":true,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_BELOW","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":205,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"jsonStyleParams":"","gallerySizeType":"px","gallerySizePx":325,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"themeName":"color_15","value":"rgba(80,26,14,1)"},"showVideoPlayButton":true,"galleryLayout":2,"calculateTextBoxHeightMode":"MANUAL","textsVerticalPadding":-15,"targetItemSize":325,"selectedLayout":"2|bottom|1|max|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":true,"externalInfoHeight":205,"externalInfoWidth":0},"container":{"width":752,"galleryWidth":784,"galleryHeight":0,"scrollBase":0,"height":null}}