APG

The Home for Planners & Strategists

Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

Digital Years are like Dog Years

Dec 16, 2016
2 min

Digital Years are like Dog Years

Digital years being like dog years (one human = seven dog), 84 years ago, I edited an APG book called The Communications Challenge – all about the coming change that would be wrought by the digital revolution. Facebook, Twitter and YouTube did not exist – and Google had yet to become a verb. Can you remember what life was like before the arrival of these empowering platforms? Me neither. How did we see the challenge way back then? In a nutshell – fragmentation in media and h

Think like a CSO (with Stuart Bowden)

Dec 12, 2016
4 min

Think like a CSO (with Stuart Bowden)

Stuart Bowden is the Global CSO at MEC and a man of vision; a vision shaped by an eclectic career across media and ad agencies, a period at BT and latterly very senior management jobs at MEC. Anyone showing up to Mintel on Thursday afternoon hoping for a cosy doze through some CSO trade secrets was in for a snaphot of Strategy Armageddon. The levels of change we are confronting in our industry are now so familiar it’s tempting to glance at them out of the corner of your eye w

APG West does SMW

Dec 2, 2016
2 min

APG West does SMW

Last month Bristol held its first ever Social Media Week. There were more than fifty events, and more than 1500 people attended or spoke at them. It was a huge operation, and largely down to our partners at Bristol Media that it happened at all. It’s no accident the partners helping us to deliver APG West are people prepared to be bold like that… APG West had its own event, of course. Many people that we’d spoken to beforehand had our session down as the one they were most lo