APG
- Jan 23, 2017
- 6 min
APG Creative Strategy Awards 2017: Transformational Thinking
There’s many reasons for strategists to start 2017 full of excitement and optimism. Not least, because this year ushers in the return of the APG Creative Strategy Awards: our very own Oscars. For over 20 years these have showcased the smartest thinking from across the world and how it unlocks fresh creativity to revolutionize the fortunes of an organization & brand. Our last awards were no exception, recognizing the singular power of strategic thinking that lay at the heart o
APG
- Jan 17, 2017
- 2 min
Video Effectiveness
APG have partnered with YouTube to launch the inaugural YouTube Works for Brands initiative. This aims to highlight the growing importance of the video sector and create a compelling collection of effectiveness case studies beneficial to the strategy community as a whole. Chaired by Craig Mawdsley, Joint CSO of AMV BBDO, the judges will be awarding UK campaigns that have achieved effectiveness through their use of YouTube. Check out these top three tips from the judges at the
APG
- Jan 16, 2017
- 2 min
2017 a year of transformation
Hello, and welcome to 2017. A new year which brings not only exciting new possibilities, but a new reality politically and socially. A year where change has arrived banging on the front door - from Brexit to Donald Trump, AI-powered services like Siri & Echo, to self-driving cars, this is a different operating reality for clients and citizens around the world. A year where transformation is not only omnipresent but omnipotent. Where the challenges – and the opportunities - fo
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