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9 Feb 2015

A guide to books about account planning from the first in 1987 to today with a plea for people to pledge for the brand new book about the origins of account planning 98% Pure Potato. Pledge now on

27 Jun 2013

Planners get the research they deserve.

1/ Culture – over used these days. But what we are so used to doing we don’t notice is worthy of study. Nudge nudge. I shouldn’t have to explain it to you. The giveaway is the phrase ‘you know’. We all collude where culture is con...

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