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22 Jan 2016

Think outside the client brief; understand the other things the client needs, and think of what you could do to help. Think of new fresh things to do that are not on the media plan. Even come up with ideas for brands or charities or agency initiatives that are nothing...

1 Sep 2015

Three very useful tools. What is interesting about these three tools is that they draw on fundamental and timeless human truths. There will obviously be trends and zeitgeists - and these can also be very useful – but these tools are about uncovering the fundamentals of...

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