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11 Jul 2018

I spend a lot of time reading marketing and psychology books. As I read them I photograph interesting snippets that I then tweet or keep for myself, so I can refer back to them. If the book is good I might take half a dozen photos while reading. In the case of How Not...

23 Mar 2017

David Ogilvy famously said, “The trouble with market research is that people don't think how they feel, they don't say what they think and they don't do what they say.” This scepticism towards claimed data is shared by most social psychologists.

16 Mar 2017

One of the appealing aspects of behavioural science is that rather than being a single, over-arching theory, it’s a broad collection of biases. That means it’s flexible enough to be applied to the variety of problems we’re trying to solve for brands.

9 Mar 2017

This week I’ve shared what I think are some of the best books, blogs and events on the topic. In the following weeks I’ll discuss some broad themes such as why observed data trumps claimed data and why we should give as much weight to target moments as target audiences...

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