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This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.  

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25 Jun 2020

We have designed a brand new course for anyone who uses planning and strategic thinking in their work, be it for an agency or client or consultancy

6 Aug 2019

Judie was known as one of the 'godmothers' of account planning and she stayed involved with the industry and with planners until near her death at 81.

23 May 2019

The question also has several interdependent strands: How do you stay interested and engaged in this most nebulous of ‘professions’? How do you stay interesting to others?  How do you vary and change and your sources of insight and inspiration so that your thinking is...

24 Jan 2019

We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing it for a while, with quite a lot of success, how they approach the job.

15 Mar 2018

This was a great big question designed to make us think about the big picture in a more strategic way, as well as offering some solutions and ideas for planners caught in the middle of change and wondering what if anything they can do about it. So we deliberately asked...

20 Feb 2018

Lots of people have asked us to cover the difficulty of getting your thinking sold and out in the real world so we’ve asked some arch persuaders to tell us how they do it: Jim Carroll, Marie Oldham, Martin Beverley and Laura Jordan Bambach.

8 Dec 2017

Inspiration was the theme of the final Noisy of 2017. I set an open brief just to see what would come back; safe in the knowledge that our 6 speakers would come up with a sparkling diversity of opinion and ideas. They didn’t disappoint.

7 Nov 2017

What happens when robots take over our jobs? (And they are called Alan?) 'This is the third time we’ve presented the same creative and Alan keeps pointing this out, whilst the rest of us keep pretending it’s changed. Alan is also still having difficulty understand...

8 Sep 2017

Discover how to stay popular and appeal to the whole of the UK by plugging into the national psyche, and how to make strong connections with audiences. Successful soaps feel like a recipe for great communications, so what can brands learn from them?

20 Jul 2017

APG collaborated with the Guardian on a review of the festival for the benefit of all those who didn’t make it as far as the croisette. Cannes is often an interesting barometer of opinion, politics and the culture of our industry so we asked 4 brilliant people to tell...

25 May 2017

In a new approach to strategy events we held the first ‘APG Thinking Around Corners’ of the year. Designed to ask some hard questions and look at how they generate different responses and approaches.

27 Apr 2017

In a bold and, as it turned out, rather Marmite experiment, we held the first Noisy in which the speakers spoke and the audience spoke back. We were responding to previous feedback asking for more interaction. We also wanted to to encourage people to think about the...

9 Mar 2017

Whether strategists are impacting clients’ bottom line clearly hit a nerve and our speakers skewered it. We’re working as strategists at a time when we have exponentially more data available at every phase of the planning cycle and more information in real time about e...

12 Dec 2016

Consultants and ad agencies of all kinds will be disrupted by tech and the core question we have to ask ourselves is what is our relationship with data? We have to grasp the nettle and be prepared to keep moving to stay afloat.

30 Nov 2016

So unable to resist a little branded theming we decided to soft launch the awards at the final Noisy Thinking of the year by asking ‘what transformed your thinking?’ of the people who lead the strategy in some of the most interesting agencies. We gave them 6 minutes ea...

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