APG
- Sep 5, 2023
- 1 min
A Review of Richard Shotton's Book - The Illusion of Choice
With ‘The illusion of choice: 16 ½ psychological biases that influence what we buy’, Richard has once again created an immensely readable...
Bogdana Butnar
- Oct 3, 2019
- 3 min
Social Media Strategy - A Review by Bogdana Butnar
Social media’s ever growing importance in everyday life has resulted in brands paying increasing attention to social channels and in a fair
Alison Hoad
- Dec 11, 2018
- 1 min
APG 'Eat Your Greens' Book Review by Alison Hoad
I would urge anyone who is interested in how to create demand for brands in the 21st Century to read this book...
Katie Mackay-Sinclair
- Sep 18, 2018
- 1 min
How Not to Plan - A Review by Katie Mackay-Sinclair
It seems somewhat oxymoronic to write a review of a book that cautions against passion; warns us to be wary of making people think...
Amelia Torode
- Jul 16, 2018
- 1 min
How Not to Plan - A Review by Amelia Torode
It's a book that you can dip in and out of, keep it to hand as when you hit a strategic roadblock there's going to be something inside that
Richard Shotton
- Jul 11, 2018
- 2 min
How Not to Plan - A Review by Richard Shotton
The book is based on Binet and Carter’s Mythbuster column for AdMap and it covers a glorious breadth of marketing topics: from objective set