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27 May 2020

Did you know that the maximum time generally taken to read a CV is 30 seconds, and in most instances is more like 7 seconds? That’s the time it takes to make a cup of coffee, or the length of a Tik Tok video.

Therefore, your CV needs to work hard for you, and quickly –...

26 May 2020

So, as a big-time planner, you have suddenly found yourself independent, solo, freelance, free as a bird (or laid off, unemployed, let go and chucked out of the nest, just to bracket off some other ways of describing the situation).

Suddenly you are responsible for brin...

20 May 2020

The only way to stay ahead of the curve is to shape it, not predict it.

Covid-19 is a tragedy, not an opportunity or a brief. But it’s a tragedy that we can learn and grow from, and one that forces us to question how we do business to adapt to people’s needs and make th...

20 Apr 2020

Ahh the classic ‘what is strategy?’ question. I’ll answer this question in 3 parts if I may – what strategy is, what good strategy looks like and, finally, why it’s important.

The first question…what is it?

Strategy itself can quickly get very complex and bloated; busine...

17 Mar 2020

All the best strategists I know have something in common. They are interested in lots of things. All kinds of things...

3 Mar 2020

Martin Beverley, CSO of adam&eveDDB shares with us his thoughts on what makes a brilliant brief and briefing.

24 Feb 2020

Alaina Crystal covers problem solving and having insightful questions.

21 Aug 2019

AMSR: The Archive of Market and Social Research is a resource that you and your competitors may not have discovered yet. It's a not for profit, inspired by love and enthusiasm and expert volunteers.

2 Apr 2001

Stephen King of JWT and Stanley Pollitt of BMP are the undisputed forefathers of account planning. In separate agencies, but at pretty much the same time, they started a revolution in the advertising world which has spread from the UK to other countries and from ad age...

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