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27 May 2020

Did you know that the maximum time generally taken to read a CV is 30 seconds, and in most instances is more like 7 seconds? That’s the time it takes to make a cup of coffee, or the length of a Tik Tok video.

Therefore, your CV needs to work hard for you, and quickly –...

23 Mar 2020

“If you can't handle me at my worst, then you sure as hell don't deserve me at my best.” - Marylin Monroe

Strange times we are living. A lockdown is a matter of time, today we can’t hug our dearest and have to resort to elbow bumping and namaste to say hello to our frie...

3 Mar 2020

Martin Beverley, CSO of adam&eveDDB shares with us his thoughts on what makes a brilliant brief and briefing.

24 Feb 2020

Alaina Crystal covers problem solving and having insightful questions.

4 Aug 2017

I am frequently asked: ‘What’s it like going freelance?’. To save repeating myself, I wanted to get down on paper what the first year is really like. I wanted to share three things that got me through it...

3 Aug 2017

What 3 skills should a good planner possess? Persistence – no matter the insight or strategy, you’re going to have to keep pushing. It’s exhausting sometimes but you will get to better work if you are stubborn enough to not let go.

1 Aug 2017

Four wise owls of the planning world have revealed what they think it takes to succeed as a young planner. Learn about what they look for in a planne...

19 Jun 2017

With the APG, I talked to 25 of the leading CSOs of London, across agency types, to find out which skills they thought strategists were going to need to survive the next 10 years. The APG also conducted a skills survey amongst the strategy community and got over 300 re...

1 Jun 2017

Last week at the Guardian, APG Young Planners met for the third time this year to dig deep into the minds of five top Planners and Strategists all from different types of agency.

We heard from a Direct, Digital, Brand, Media and Traditional Planner, and asked them to sh...

3 May 2017

On 20th April 2017, 60 lucky APG Young Planners spent an evening with Jim Carroll, the former Chairman and Planning Director of BBH London, as he reflected on his 30 years in advertising. He also shared with us 10 characteristics he thinks a Planner has and a few top t...

16 Nov 2016

A Planner's role is to be the voice of the audience in the creative process. But it's so much more than just knowing the stats or the latest behavioural theory. It needs to be rooted in a deep understanding, dare I say a deep love, of people, of who they are, what driv...

6 Sep 2016

Earlier this week, I saw a Power Point chart that seemed to encapsulate my entire career in one sentence and a picture. I’ve changed the lady’s name to preserve confidentiality, although nothing else about the chart betrays the client, brand or project so I can share t...

3 Aug 2016

The longer you work inside an industry, however, the more you look outside of it for inspiration. And, being a keen cook, my heart, mind and stomach have recently been drawn to those masters of culinary creativity: Michelin-starred chefs. Thanks to them, I have this id...

11 Jul 2016

I’ve been chasing a career change. Albeit a much more modest one; to break from account handling into planning. Something I can now happily say I’ve accomplished. This story is to help those, who like me, want to break into planning from account handling.

6 Jul 2016

Jon Leach, Head of Planning at Chime, argues that more and more we do not have the time or resources to do proper, classical planning. If planners are going to stay useful in this faster paced, leaner environment then they need to learn new skills namely those of the B...

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