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20 Apr 2020

Ahh the classic ‘what is strategy?’ question. I’ll answer this question in 3 parts if I may – what strategy is, what good strategy looks like and, finally, why it’s important.

The first question…what is it?

Strategy itself can quickly get very complex and bloated; busine...

17 Mar 2020

All the best strategists I know have something in common. They are interested in lots of things. All kinds of things...

3 Feb 2020

It all boils down to one word for me: People. If you’re interested in people then this’ll be a really interesting career for you.

2 Apr 2001

Stephen King of JWT and Stanley Pollitt of BMP are the undisputed forefathers of account planning. In separate agencies, but at pretty much the same time, they started a revolution in the advertising world which has spread from the UK to other countries and from ad age...

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