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27 May 2020

Did you know that the maximum time generally taken to read a CV is 30 seconds, and in most instances is more like 7 seconds? That’s the time it takes to make a cup of coffee, or the length of a Tik Tok video.

Therefore, your CV needs to work hard for you, and quickly –...

3 Feb 2020

It all boils down to one word for me: People. If you’re interested in people then this’ll be a really interesting career for you.

11 Jul 2016

I’ve been chasing a career change. Albeit a much more modest one; to break from account handling into planning. Something I can now happily say I’ve accomplished. This story is to help those, who like me, want to break into planning from account handling.

29 Mar 2016

Last week I went along to the ‘Sources of Inspiration and Insight’ Young Planner’s event. The night was hosted by BBH’s John Harrison at their Kingly Court offices. John shared with us his biggest bugbear – that all too often we are focused on finding the consumer insi...

10 Dec 2015

Staying true to my promise of attending more APG events after really enjoying the APG's Noisy Thinking About Planning In A Post-Capitalism World event, I joined several other upcoming Planners last week at MRM Meteorite to hear AMV BBDO's Joint CSO, Craig Mawdsley give...

30 Nov 2015

Having one year of planning experience is like being 15 and given the keys to a Ferrari. There’s an adventure under that bonnet, and you’re primed, you understand to the fullest possible extent exactly how awesome that thrill-ride is going to be. But naturally, you hav...

1 Oct 2015

APG Young Planners first event of the season is on the 1st October. 'Pints, Stats and Pork Scratchings' is the theme and we'll be running a pub quiz with The Nursery to demystify the world of quant.

Date: Thursday 1 October 2015

Time: 7:00pm - 9:00pm (Doors open at...

30 Jun 2015

As someone who is new to the world of marketing agencies, I initially struggled to get my head around the concept of planning. I had a rough idea of the roles and responsibilities of a planner. The planners were the team that had the earliest access to a client brief;...

22 Jun 2015

Last week, I heard Jon Steel lambast the current state of planning. His main bone of contention was that it is no longer a research based discipline. Although my admiration for him is boundless, I felt it was a little harsh. Since his heyday, the world, let alone the a...

18 Jun 2015

An evening of talks, tools, interactive exercises and discussion to demystify qualitative research. A brief but incredibly useful, interactive session to get the most out focus groups and qual research.

17 Jun 2015

Our judging panel convened yesterday at Twitter to debate the shortlist for these brand new APG awards. A tough task: the authors did much to confirm our hopes that we are continuing to draw great strategic talent towards the industry. We saw a wide variety of intell...

24 Mar 2015

On Tuesday 24 March, 60 young planners and strategists got together for one of our regular #APGYP sessions generously hosted by MRM, to talk briefs and briefings with Paul Feldwick and Pete Heskett of JWT.

1 Mar 2015

The new APG Student and Young Planner Awards scheme seeks to enthuse and inspire young people to find out about a career in strategy, and to allow those in their first year of planning to demonstrate their creative thinking in front of some of the finest minds in the i...

26 Feb 2015

We have now hosted 2 extremely successful Speed Mentoring events with top CSO's and Heads of Planning and Strategy from the best London agencies.

10 Jul 2014

Having good relationships beyond your fellow planners is vital. Being on good terms with account management, creatives and above all clients can kill or cure ideas.

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