Articles

Coaching questions – good for framing client conversations to clarify their objective and identify concerns/aspirations etc. The most...

Three very useful tools. What is interesting about these three tools is that they draw on fundamental and timeless human truths. There...

On Tuesday evening we convened at Google for a spirited debate around loyalty and brand growth. The evening was chaired by James Parsons...

The power of purpose is hardly a new idea. The arguments of Sinek, Stengel et al in favour of “why” being more important than “how” or...

What is your job title? Strategist (used to be planner, but the department recently switched) If you had to describe your job in one...

Nick has kindly given us access to the first chapter of his new book, based on a career of thinking about brands at BBH and his 10 years...

This essay was submitted to, and shortlisted for, the Admap Prize 2014 and is reproduced with the kind permission of warc. This essay is...

This session is designed to familiarise you with the latest suite of tools that provide access to some of the vast amounts of data held...

As market researchers, we spend our days delving into the minds of others. So when the APG organised an evening of neuro- multi-sensory...