APG
- Sep 9, 2015
- 2 min
Tools I Use
Coaching questions – good for framing client conversations to clarify their objective and identify concerns/aspirations etc. The most...
APG
- Sep 1, 2015
- 2 min
Practical tools and models
Three very useful tools. What is interesting about these three tools is that they draw on fundamental and timeless human truths. There...
APG
- Jun 16, 2015
- 1 min
Great, profitable, growth-generating brands: What's love got to do with it?
On Tuesday evening we convened at Google for a spirited debate around loyalty and brand growth. The evening was chaired by James Parsons...
APG
- Jun 9, 2015
- 3 min
Why 2015 will see less “we believe…” and more “we do…”
The power of purpose is hardly a new idea. The arguments of Sinek, Stengel et al in favour of “why” being more important than “how” or...
APG
- May 19, 2015
- 4 min
Brand Strategist Demystified
What is your job title? Strategist (used to be planner, but the department recently switched) If you had to describe your job in one...
APG
- Mar 2, 2015
- 13 min
Read the first chapter of Nick Kendall's excellent new book
Nick has kindly given us access to the first chapter of his new book, based on a career of thinking about brands at BBH and his 10 years...