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Digital Years are like Dog Years

Dec 16, 2016
2 min

Digital Years are like Dog Years

Digital years being like dog years (one human = seven dog), 84 years ago, I edited an APG book called The Communications Challenge – all about the coming change that would be wrought by the digital revolution. Facebook, Twitter and YouTube did not exist – and Google had yet to become a verb. Can you remember what life was like before the arrival of these empowering platforms? Me neither. How did we see the challenge way back then? In a nutshell – fragmentation in media and h

Think like a CSO (with Stuart Bowden)

Dec 12, 2016
4 min

Think like a CSO (with Stuart Bowden)

Stuart Bowden is the Global CSO at MEC and a man of vision; a vision shaped by an eclectic career across media and ad agencies, a period at BT and latterly very senior management jobs at MEC. Anyone showing up to Mintel on Thursday afternoon hoping for a cosy doze through some CSO trade secrets was in for a snaphot of Strategy Armageddon. The levels of change we are confronting in our industry are now so familiar it’s tempting to glance at them out of the corner of your eye w

What transformed your thinking in 2016?

Nov 30, 2016
5 min

What transformed your thinking in 2016?

It’s a good question, and with a year like 2016, rich pickings for the thoughtful strategist. It’s also the reason why we have chosen Transformational Thinking as our theme for the 2017 APG Creative Strategy Awards. So unable to resist a little branded theming we decided to soft launch the awards at the final Noisy Thinking of the year by asking ‘what transformed your thinking?’ of the people who lead the strategy in some of the most interesting agencies. We gave them 6 minut

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