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3 Jun 2016

Steve’s thinking covers a variety of topics including: government; politics and policy making; education and its current failings; health care; food; corporate bureaucracy; the role of capitalism; poverty and inequality; the needs of children; and the world around us....

1 Jun 2016

Pop culture’s representation of AI would have us think it’s the stuff of a dystopian future. But in reality it’s closer than we think, and is set to have a metamorphic impact on business over the next few years. While APG’s Strategy vs Robots event at the Royal Institu...

25 May 2016

While APG’s Strategy vs Robots event at the Royal Institution discussed many of the multifaceted relationships between technology and the human brain, one of the questions on everyone’s mind was inevitably how AI will impact the future role of the strategist.

25 May 2016

Futurist Richard Watson was adamant that while McDonalds may use robots to predict what customers will order, and eventually, whole cities may run themselves, machines will not make humans in business obsolete. He argued that technology is terrible with dealing with h...

Steve Hilton is a former director of strategy for David Cameron. He spent a year as a visiting scholar at Stanford University. He is co-founder and current CEO of Crowdpac, a political data technology start-up, and a visiting scholar at the think tank Policy Exchange....

Baroness Susan Greenfield is a scientist, author and broadcaster with a special interest in how technology impacts our personalities by affecting our neurochemistry. She delivered an incredibly fascinating and engaging talk that made a brilliant link between her world...

Frances Ralston-Good, Chief Strategy & Innovation Officer at Omnicom Media Group, shed a light on how the media industry is changing to adapt to the emerging AI technology at our disposal. With the rise of personal AI assistants, we may very well be marketing to bots i...

22 May 2016

Baroness Susan Greenfield is one of the world's experts on the brain and how digital culture is re-wiring it. And she is speaking at our Strategy vs. Robots conference on Wednesday 25th May.

26 Apr 2016

Whether you're inspired by the prospects for infinite robotic change or fearing the death of creativity by algorithm, we think it's time that we get together as a strategy community and start to debate the implications of this revolution in our industry and our...

8 Jan 2015

The Annual Conference which felt like the year’s highlight brought home to us just how much strategy needs to change to keep up with the world around us. Everything is getting faster, more agile, more collaborative - and successful strategy more than ever is about goi...

15 May 2013

There were four speakers, all from totally different backgrounds, who had some interesting things to say, if not obviously about media planning. Here are a few of the most interesting points...

31 May 2012

What do you do to win, when you can’t afford to lose? The Account Planning Group brought together four people with radically different ideas at their May event Worlds Collide to share their ideas about strategy: what it is, how to decide and execute it.

The APG Worlds Collide event certainly lived up to its ‘mind altering’ claim. Four inspiring talks on strategy from four great minds from completely different career backgrounds left me with lots to think about and even more that I want to put into practice. Immediatel...

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