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20 Feb 2019

The APG announces new Long-Term Thinking Award: A new category, for the 2019 APG Creative Strategy Awards.

8 Mar 2017

The quality of the story is the thing that will make the difference between whether your paper is in contention, or falls at the first hurdle, so it’s worth worrying about. Show what you’ve written to an honest friend outside the industry and ask them if they enjoyed...

20 Feb 2017

Last time the awards arguably delivered the highest standard ever seen..this year we want to raise the bar once again. What are the things we will be looking for…beyond a beautifully told story...what will it take to be recognised?

23 Jan 2017

There’s many reasons for strategists to start 2017 full of excitement and optimism. Not least, because this year ushers in the return of the APG Creative Strategy Awards: our very own Oscars. For over 20 years these have showcased the smartest thinking from across the...

16 Jan 2017

There’s never been a more exciting time to be doing what we do. But to demonstrate that leadership it’s vital we continue not only to prove and improve the skills our clients find most valuable, but that we continue to adapt. The APG is excited to lead that change in...

22 Oct 2015

On Friday night the planning world glittered and sparkled with wit, strategic brilliance (and some fabulous outfits).

225 people packed out the Hansom Hall at the St Pancras Renaissance Hotel to cheer on the winners of this year's awards:  The year that saw the highest...

21 Oct 2015

On Friday we announced the winners of the 2015 APG Creative Strategy Awards. Congratulations to all of the worthy winners! So, here are the 10 Golden Rules that can help turn a strategy, into a Strategy of Influence.

13 Apr 2015

This Warc Webinar, featuring advice on writing papers from Craig Mawdsley, will help you to stand out in creative strategy competitions.

Craig will share:
• His top tips on how to write an effective and interesting paper
• Examples of papers that have done really well i...

23 Feb 2015

for our second How to Win evening we're going to help with advice on how to triumph in this kind of situation. mWe are delighted to be joined by Linda Duberly, former Sky anchor who will be sharing her invaluable advice on how to come out top when being interviewed...

11 Feb 2015

Getting your paper shortlisted is dead easy, as long as you follow these simple guidelines: 1) Read a lot of past papers - The only reliable way to write well is to read well, so look at past winners and learn. 2) Be interesting - Make sure your paper is a fascinating...

29 Jan 2015

It's going to be an unbeatable evening: Luis Toledo is flying in from Puerto Rico to present his Grand Prix-winning paper on Banco Popular in person. It's mesmerising stuff and not to be missed. You'll also hear from Tracey Follows, APG Chair and Craig Ma...

13 Jan 2015

Getting on the APG shortlist is a simple business. You just need to have a good strategic idea. No really, it’s that simple. No secrets, no tricks, no alchemy. But you would be surprised quite how many people have had a great strategy, and then managed to obscure it in...

12 Jan 2015

This year’s awards will be judged not only on the strength of the strategic thinking that went into the brief, but also on how and where that strategy created real influence. Put simply, we’re looking for evidence of strategic influencing not just strategic thinking.

12 Jan 2015

I am delighted to be Chairing the final judging panel for the 2015 APG Creative Strategy Awards in association with Google. As a former planner turned Chief Executive I have a particular interest in these awards which occupy a unique and valuable place in the communica...

11 Oct 2013

On Thursday 10th October at No 1, Marylebone, the Planning community gathered to applaud the winners of this year’s awards. Chair of Judges, Adam Morgan, made a rousing keynote speech and presented the prizes with APG Chair Craig Mawdsley, and Chair of Short listers, A...

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