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23 May 2019

The question also has several interdependent strands: How do you stay interested and engaged in this most nebulous of ‘professions’? How do you stay interesting to others?  How do you vary and change and your sources of insight and inspiration so that your thinking is...

24 Jan 2019

We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing it for a while, with quite a lot of success, how they approach the job.

21 Jun 2018

Tuesday night the APG hosted Alastair Campbell. He did some Brexit bashing, he despaired over Trump, he confirmed our belief that we’re all f***ed. And us planners? we all nodded in perfect synchrony over our Brew Dogs and salami sticks...

19 Jun 2018

You see, the elephant is Brexit. John Noakes is Jeremy Corbyn and he’s trying to pretend that the elephant isn’t s***ting on the floor, in fact he’s not talking about the elephant at all. F***ing politics is f***ed. We’re in a f***ing mess. Nobody has a f***ing clue w...

15 Mar 2018

This was a great big question designed to make us think about the big picture in a more strategic way, as well as offering some solutions and ideas for planners caught in the middle of change and wondering what if anything they can do about it. So we deliberately asked...

20 Feb 2018

Lots of people have asked us to cover the difficulty of getting your thinking sold and out in the real world so we’ve asked some arch persuaders to tell us how they do it: Jim Carroll, Marie Oldham, Martin Beverley and Laura Jordan Bambach.

8 Dec 2017

Inspiration was the theme of the final Noisy of 2017. I set an open brief just to see what would come back; safe in the knowledge that our 6 speakers would come up with a sparkling diversity of opinion and ideas. They didn’t disappoint.

7 Nov 2017

What happens when robots take over our jobs? (And they are called Alan?) 'This is the third time we’ve presented the same creative and Alan keeps pointing this out, whilst the rest of us keep pretending it’s changed. Alan is also still having difficulty understand...

27 Apr 2017

In a bold and, as it turned out, rather Marmite experiment, we held the first Noisy in which the speakers spoke and the audience spoke back. We were responding to previous feedback asking for more interaction. We also wanted to to encourage people to think about the...

9 Mar 2017

Whether strategists are impacting clients’ bottom line clearly hit a nerve and our speakers skewered it. We’re working as strategists at a time when we have exponentially more data available at every phase of the planning cycle and more information in real time about e...

30 Nov 2016

So unable to resist a little branded theming we decided to soft launch the awards at the final Noisy Thinking of the year by asking ‘what transformed your thinking?’ of the people who lead the strategy in some of the most interesting agencies. We gave them 6 minutes ea...

8 Apr 2016

At the last APG Noisy Thinking on defining the twenty-first century brand, Nick Kendall revisited Stephen King’s 1971 paper ‘What is a Brand?’. I think King’s paper is great for several reasons - not least because of the truth in his famous analogy that ‘people choose...

23 Feb 2016

My biggest worry nowadays is that to take control of the entire customer experience of a brand is going to require collaboration on a scale not seen before. In the past we relied on the relationship between the planners and creatives within the same agency but today co...

17 Feb 2016

it’s important to distinguish between what a brand IS, and what a brand DOES. Because while the world around us has changed hugely, the way the human brain is hardwired, hasn’t – so until artificial intelligence renders us obsolete we’re still wired to process the worl...

15 Feb 2016

It’s increasingly a “look at that” world and this clearly provides an opportunity for brands to be the “that”. We risk overstating this of course and assuming people are interested in every brand but the rewards of getting it right and providing serendipity for people...

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