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16 Oct 2014

The work of a strategist is a never-ending process that is constantly evolving as new problems occur and unforeseen dramas take place, Tracey Follows suggests.

Last week, the planning community gathered on the South Bank for the Account Planning Group’s annual Big Think...

15 Oct 2014

Rather than try and summarise the varied points of discussion around, and different perspectives on strategy into one neat article, I thought I’d write something with the aim of being short and helpful. So, in running order, here is one thing I learned from each speake...

23 Jan 2014

This is the text of Tracey’s article that appeared in Campaign on 23rd January

In Adam Morgan’s Foreward to the APG Creative Strategy Awards in 2013, he draws a distinction between two types of planning: Washington Planning and Hollywood Planning. The analogy comes from...

22 Jan 2013

An Introduction to the APG 2013 Creative Strategy Awards in association with Google

8 Mar 2012

Where is planning going? This was the question that the APG posed on Tuesday 6th March to three planning luminaries- Adam Morgan, Richard Huntington and Cameron Saunders. Hailing from the worlds of consultancy, business and the heart of a creative agency respectively,...

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