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9 Mar 2017

This week I’ve shared what I think are some of the best books, blogs and events on the topic. In the following weeks I’ll discuss some broad themes such as why observed data trumps claimed data and why we should give as much weight to target moments as target audiences...

30 Sep 2015

I’ve found this formula very useful for any behavioural change brief, whether trying to get smokers to quit or trying to get people with gum disease to do something about it. Its origins are in organisational change but I don’t see any reason why it shouldn’t work more...

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