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7 Nov 2017

Beats by Dre won a gold in the APG awards with what, I think, is a great piece of advertising thinking. The brand and the agency (R/GA) may be super hip, yet the thinking is classical.

The best planners, I believe, not only have a first rate intelligence, they are also adept at reconciling opposing ideas. Great planners are as comfortable with art as they are with science, as interested in data as design.

4 Jan 2015

This essay was submitted to, and shortlisted for, the Admap Prize 2014 and is reproduced with the kind permission of warc.

This essay is an argument for a new shape. In order to recognize how to now shape a brand in the post-digital world one needs to acknowledge the sh...

21 Apr 2011

The Account Planning Group, the world’s leading authority in brand and communication planning, announces a new prize to celebrate the power of young people’s creative thinking. The APG Young Talent Award is a nationwide competition for students to design an original br...

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