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8 Dec 2017

Inspiration was the theme of the final Noisy of 2017. I set an open brief just to see what would come back; safe in the knowledge that our 6 speakers would come up with a sparkling diversity of opinion and ideas. They didn’t disappoint.

7 Nov 2017

Beats by Dre won a gold in the APG awards with what, I think, is a great piece of advertising thinking. The brand and the agency (R/GA) may be super hip, yet the thinking is classical.

1 Nov 2017

Top news. The 2017 APG awards book is out. Reading it is one of the best “strategy workouts” that a planner can do. So, that’s what i am going to do – and i am going to use it illuminate what we mean by that much used word – “Insight”- and how it helps unlock great wor...

8 Sep 2017

Discover how to stay popular and appeal to the whole of the UK by plugging into the national psyche, and how to make strong connections with audiences. Successful soaps feel like a recipe for great communications, so what can brands learn from them?

17 Jan 2017

APG have partnered with YouTube to launch the inaugural YouTube Works for Brands initiative. This aims to highlight the growing importance of the video sector and create a compelling collection of effectiveness case studies beneficial to the strategy community as a who...

16 Dec 2016

Digital years being like dog years (one human = seven dog), 84 years ago, I edited an APG book called The Communications Challenge – all about the coming change that would be wrought by the digital revolution. Facebook, Twitter and YouTube did not exist – and Google ha...

21 Oct 2016

Being a planner today is bewildering. Or at least, I am bewildered. Big picture wise, in line with client-agency relationships, the role of planning seems to have got smaller as it has become more complex.

20 Sep 2016

For our first Noisy Thinking of the Autumn we stepped outside the immediate confines of our world for a theme and for our speakers. A little bit of me was concerned that we’d talked ourselves out on this one but we thought it was important to address the implications...

5 Jul 2016

It's widely accepted that brands need to develop meaningful cultural connections. And as more brands create explicit programmes for social good and social change, we're interested in how they do it, how they do it at scale rather than flash-in-the-pan CSR, and...

23 Feb 2016

My biggest worry nowadays is that to take control of the entire customer experience of a brand is going to require collaboration on a scale not seen before. In the past we relied on the relationship between the planners and creatives within the same agency but today co...

17 Feb 2016

it’s important to distinguish between what a brand IS, and what a brand DOES. Because while the world around us has changed hugely, the way the human brain is hardwired, hasn’t – so until artificial intelligence renders us obsolete we’re still wired to process the worl...

15 Feb 2016

It’s increasingly a “look at that” world and this clearly provides an opportunity for brands to be the “that”. We risk overstating this of course and assuming people are interested in every brand but the rewards of getting it right and providing serendipity for people...

12 Feb 2016

The first text in the IPA Diploma is Stephen King's "What is a Brand?" It offers a salutary warning to anyone trying to think about the question that is the agenda for APG's first Noisy Thinking event of the year - 'What is a Brand nowadays?'...

9 Sep 2015

Tools and models used by Ruairi Curran, including Coaching Questions, Spider-Diagrams, Market Maps, Powerpoint Planners and more...

1 Sep 2015

Three very useful tools. What is interesting about these three tools is that they draw on fundamental and timeless human truths. There will obviously be trends and zeitgeists - and these can also be very useful – but these tools are about uncovering the fundamentals of...

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