Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.  

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2 Dec 2016

Last month Bristol held its first ever Social Media Week. There were more than fifty events, and more than 1500 people attended or spoke at them. It was a huge operation, and largely down to our partners at Bristol Media that it happened at all. It’s no accident the pa...

15 Feb 2016

It’s increasingly a “look at that” world and this clearly provides an opportunity for brands to be the “that”. We risk overstating this of course and assuming people are interested in every brand but the rewards of getting it right and providing serendipity for people...

17 Jun 2015

Our judging panel convened yesterday at Twitter to debate the shortlist for these brand new APG awards. A tough task: the authors did much to confirm our hopes that we are continuing to draw great strategic talent towards the industry. We saw a wide variety of intell...

5 Feb 2014

Last night the APG brought together six of the industry’s best minds to answer the question: ‘What is an insight?’ From poptarts to the importance of truth, we covered the lot and all left enlightened, wondering how our agencies would change their briefing template, an...

4 Feb 2014

Tracey Follows of JWT spoke of “noticing when you are noticing” and in particular slowly realizing that you are dealing with a “weird kind of normal” (CF Gilbert and George, Seinfeld) that might be of some use.

This realization comes from your brain trying to extract me...

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