Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.  

RSS Feed

15 Jan 2018

Happy new year, and welcome to 2018. A year that’s surely set to be as full of change as last year. I’ve had the honour and pleasure of Chairing this extraordinary organisation for the last two years. A period of profound change both in culture & in the communications...

23 Feb 2017

For a few years I was lucky enough to lead strategy for what was once called the COI. The task was deceptively simple – recruit more teachers, with a focus on hard-to-fill subjects such as chemistry and maths.

23 Jan 2017

There’s many reasons for strategists to start 2017 full of excitement and optimism. Not least, because this year ushers in the return of the APG Creative Strategy Awards: our very own Oscars. For over 20 years these have showcased the smartest thinking from across the...

16 Jan 2017

There’s never been a more exciting time to be doing what we do. But to demonstrate that leadership it’s vital we continue not only to prove and improve the skills our clients find most valuable, but that we continue to adapt. The APG is excited to lead that change in...

21 Apr 2016

APG West aims to demonstrate, facilitate and celebrate better planning and strategy in the South West. We hope to establish a community of like-minded people from agencies and clients alike, run events and training that inspire better strategy, and make it easier to a...

17 Feb 2016

it’s important to distinguish between what a brand IS, and what a brand DOES. Because while the world around us has changed hugely, the way the human brain is hardwired, hasn’t – so until artificial intelligence renders us obsolete we’re still wired to process the worl...

9 Feb 2016

As new Chair of the APG, I'm filled with genuine excitement. First, because the APG is in rude health. This is in no small part thanks to out-going Chair Tracey Follows whose ideas, energy & vision have given the APG new vim & vigour - our community grew, we develo...

21 Jan 2016

Great CSO’s understand clients don’t usually just want ads or an app, they’re seeking transformation in the shape of a piece of thinking which unlocks a problem in a fresh way.

26 Feb 2015

We have now hosted 2 extremely successful Speed Mentoring events with top CSO's and Heads of Planning and Strategy from the best London agencies.

Please reload

Please reload