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13 Apr 2017

After a break and our first ever training module, APG West is back with its first event of the year, and a topic that¹s essential for 2017 ­ the changing nature of agency value. Agency services are more commoditised than ever, and technology has revolutionised the...

30 Nov 2016

So unable to resist a little branded theming we decided to soft launch the awards at the final Noisy Thinking of the year by asking ‘what transformed your thinking?’ of the people who lead the strategy in some of the most interesting agencies. We gave them 6 minutes ea...

22 Mar 2016

A promised round up of Some Things from SXSW 2016 For full disclosure, my experience of SXSW was truncated (I was there for one day) and suboptimal...

7 Mar 2016

Let's face it, who’s got time to read the ever expanding recommended reading list that planners impose on each other? And no I haven’t read Sapiens. Have you seen the bloody size of it? And anyway if we all read the same thing we will all have the same point of vie...

2 Mar 2016

When I were a little girl there was a programme on Saturday morning telly called “Why Don’t You?” which had a theme tune that ended “Why don’t you switch off the TV and go off and do something less boring instead?”. Which was counter intuitive, and exactly what I am ab...

1 Mar 2016

I’d like the theme to be about widening your field of vision and forcing yourself to connect a wider variety of seemingly disparate pieces of information, inspiration and insight, in order to improve the creativity and effectiveness of our thinking.

26 Nov 2015

Last week I attended my first APG Noisy Thinking event. Soon after, I thought to myself, “Why haven’t you come to more of these?” Honestly. I really enjoyed it and felt I learned a lot. Here’s my review:

Debate: Do you agree that people power, a decentralised and contin...

23 Sep 2015

If you are creating one collectively (and I do recommend it, there’s nothing like it for creating a collective view of the brand in action with your client and partners) then I’d aim to end up with a single CAC – if you need to split out into groups then get the groups...

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