Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.  

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4 Jan 2018

‘How do you get people to care about their future self?’ ‘How do you transform when people don’t want to change?’

28 Aug 2017

By bringing together leading figures from our expanded network, the APG Thinking Around Corners events apply unconventional thinking and approaches to tackle questions that often prove to be elusive. As human strategists, we often find uncommon sense in the most unexpe...

3 Jun 2016

Technology is changing the way we think and feel. ​All of us are having experiences that will leave their mark on the brain. Our experiences make us unique. Our thoughts, indeed, everything we do has an impact on the brain and our brain is constantly adapting to the...

2 Oct 2015

I think about people. As CSO, I spend a lot of time thinking about whether our Strategists are happy, challenged, engaged, creative, performing. I probably think about this more than anything else and it’s a huge challenge, but ultimately the thing that makes the bigg...

14 Apr 2015

So far we’ve heard a lot about what will change in the future, and what needs to change in the future…but I want to talk about something that I’d like to stay the same – amidst all this change! I want to start with a factor that’s internal and intrinsic to our industry...

14 Apr 2015

Somewhere along the line we’ve started believing people actually care about our new online viral for sausages. But it’s time we start looking at the world not just the marketplace. To stop living in an advertising world and to make a real difference for real people in...

14 Apr 2015

Is the future bright? The question about what the future holds for advertising naturally comes up a lot. Being planners, we like to theorise and analyse things and are constantly looking to forecast the new.

14 Apr 2015

The future is so radically indeterminate, so fast changing, so different, so obtuse, so totally beyond our grasp that it can’t be planned for. Today’s under 18s code, they programme, they hardwire and they delete the phone app – because who uses phones as phones anymor...

9 Feb 2015

A bit about the author  ...Gerard Smith is a former Planning Director at major agencies in the UK and US and is now an associate at a strategy consulting firm that specializes in scenario planning.  He says: 'This is a way of dealing with uncertainty by creating a few...

30 Jan 2015

First of all, an apology. There isn’t a simple, ten-point plan you can follow to become a CSO. Or if there is, no one told me! What I can say is that a good planner should have an inherent sense of curiosity; and a relentless desire to learn from the people and environ...

9 Jan 2015

It’s time to take a leap of faith. 2015 needs to be the year that strategy stops standing on the precipice, wondering whether to change and instead takes a leap of faith to lead a radical new way of working. Most of us are still thinking too conventionally, still takin...

4 Jan 2015

This essay was submitted to, and shortlisted for, the Admap Prize 2014 and is reproduced with the kind permission of warc.

This essay is an argument for a new shape. In order to recognize how to now shape a brand in the post-digital world one needs to acknowledge the sh...

22 Oct 2014

As market researchers, we spend our days delving into the minds of others. So when the APG organised an evening of neuro-multi-sensory-delight, we got involved.

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