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6 Oct 2010

Science and consumer thinking evolve. New models emerge explaining how and why consumers do the things they do, and new techniques arise to better understand them. But there’s still no real consensus: if anything, there are more views than ever as to what makes us all...

Neuroscience is a field which has produced such leaps in understanding over the past decade – yet at the same time has led to heated debate amongst advertising and marketing practitioners. But how much do you really know about developments in neuroscience?

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