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10 Aug 2016

The new planning approach in both agencies was propagated and promoted by a handful of acolytes who mostly fell serendipitously into the job and appear to have had an absolute ball getting it going. And they had several important qualities in common: They were all pret...

5 Feb 2014

Last night the APG brought together six of the industry’s best minds to answer the question: ‘What is an insight?’ From poptarts to the importance of truth, we covered the lot and all left enlightened, wondering how our agencies would change their briefing template, an...

4 Feb 2014

Tracey Follows of JWT spoke of “noticing when you are noticing” and in particular slowly realizing that you are dealing with a “weird kind of normal” (CF Gilbert and George, Seinfeld) that might be of some use.

This realization comes from your brain trying to extract me...

27 Jun 2013

Planners get the research they deserve.

1/ Culture – over used these days. But what we are so used to doing we don’t notice is worthy of study. Nudge nudge. I shouldn’t have to explain it to you. The giveaway is the phrase ‘you know’. We all collude where culture is con...

25 Jun 2013

This time we were interested in interrogating the working relationship between Planners and researchers, from formal briefings, to going-in hypotheses to the impact of behavioural economic theories on the quality of what is produced.  The underlying theme was that thin...

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