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9 Nov 2015

The semiotician Virginia Valentine used to talk about ‘Not-ness’. It’s an incredibly useful concept to use when thinking about brands. You need to understand...

9 Nov 2015

Resist the temptation to think that you can get everything you need or want online. It’s only half the story. You will get a wealth of facts and information and all kinds of opinion and I wish I had had the internet when I was starting out. But it is not everything.

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