The Home for Planners & Strategists
The Right to Disconnect
This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.
21 Aug 2019
AMSR: The Archive of Market and Social Research is a resource that you and your competitors may not have discovered yet. It's a not for profit, inspired by love and enthusiasm and expert volunteers.
23 Mar 2017
David Ogilvy famously said, “The trouble with market research is that people don't think how they feel, they don't say what they think and they don't do what they say.” This scepticism towards claimed data is shared by most social psychologists.
22 Oct 2014
As market researchers, we spend our days delving into the minds of others. So when the APG organised an evening of neuro-multi-sensory-delight, we got involved.
What two things help me with my job | Alaina Crystal
11 Feb 2020
What two things help me with my job | Sophie Lewis
4 Feb 2020
Why you should choose planning and strategy as a career
3 Feb 2020
What two things help me with my job? | Matt Holt
27 Jan 2020
Hello from APG's new Chair, Vicki Holgate
20 Jan 2020
New Year and a New Era for the APG
8 Jan 2020
How do you keep strategy interesting?
23 May 2019
How to Win an APG Award
7 Mar 2019
BE BRAVE. GO LONG.
20 Feb 2019
Why YouTube Works should matter to planners
24 Jan 2019
How Not to Plan - A Review by Katie Mackay-Sinclair
18 Sep 2018
Thinking Around Corners - How do you make people healthier?
1 Aug 2018
What the Ad World Can Learn from Politics?
21 Jun 2018
Meditations on Alastair Campbell
19 Jun 2018