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21 Aug 2019

AMSR: The Archive of Market and Social Research is a resource that you and your competitors may not have discovered yet. It's a not for profit, inspired by love and enthusiasm and expert volunteers.

23 Mar 2017

David Ogilvy famously said, “The trouble with market research is that people don't think how they feel, they don't say what they think and they don't do what they say.” This scepticism towards claimed data is shared by most social psychologists.

22 Oct 2014

As market researchers, we spend our days delving into the minds of others. So when the APG organised an evening of neuro-multi-sensory-delight, we got involved.

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