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23 May 2019

The question also has several interdependent strands: How do you stay interested and engaged in this most nebulous of ‘professions’? How do you stay interesting to others?  How do you vary and change and your sources of insight and inspiration so that your thinking is...

28 Aug 2017

By bringing together leading figures from our expanded network, the APG Thinking Around Corners events apply unconventional thinking and approaches to tackle questions that often prove to be elusive. As human strategists, we often find uncommon sense in the most unexpe...

30 Sep 2015

I’ve found this formula very useful for any behavioural change brief, whether trying to get smokers to quit or trying to get people with gum disease to do something about it. Its origins are in organisational change but I don’t see any reason why it shouldn’t work more...

23 Sep 2015

Firstly, ask yourself if you’re learning and growing in the right direction. What are you getting better at – and is that the right thing? I spent a lot of years in my early career without a real planning boss...

5 Feb 2014

Last night the APG brought together six of the industry’s best minds to answer the question: ‘What is an insight?’ From poptarts to the importance of truth, we covered the lot and all left enlightened, wondering how our agencies would change their briefing template, an...

4 Feb 2014

Tracey Follows of JWT spoke of “noticing when you are noticing” and in particular slowly realizing that you are dealing with a “weird kind of normal” (CF Gilbert and George, Seinfeld) that might be of some use.

This realization comes from your brain trying to extract me...

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